Sendlane: Unified Email & SMS

Develop by Shopify

$1550-$600

/ Month

Free plan available 60 Days Free Trial

Sendlane Unified Email, SMS and Reviews for eCommerce

Pre-built templates

Revenue generation

Data management

Unified platform

Automation

Deep-data insights

Retention increase

Holistic cx view

Deliverability expertise

About Sendlane: Unified Email & SMS

Launched Jul 15, 2021

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

Related Categories

Claim Offer

Zotasell: AI Upsell & Bundles

(39 Reviews)

Claim Offer

Sponsored

Add popups with coupons, timers, video and email capture...

Description

Sendlane is the unified email, SMS, & forms platform for eCommerce marketing and automation.

Sendlane’s unified email, SMS, & forms solution empowers eCommerce brands to consolidate their tech stack and leverage deep-data customer insights to generate more revenue, increase retention, and deliver exceptional customer experiences on autopilot.

Unify your email, SMS, & forms to create a more holistic view of your CX
Get fast, world-class, 24/7/365 customer support whenever you need it
Manage all your data and communications for all your stores in one place
Turn heads with professionally designed, pre-built email templates
Leverage deliverability expertise to ensure your messages always hit the inbox

Pros

Unifies email, SMS, reviews, and forms to create a more holistic view of customer experience
Provides deep-data customer insights to generate more revenue and increase retention
Offers fast, world-class, 24/7/365 customer support
Allows management of all data and communications for all stores in one place
Comes with professionally designed, pre-built email templates
Ensures high deliverability rates to make sure messages always hit the inbox
Highly supportive customer service helps with transitions and campaigns

Cons

No specific mention of performance metrics like speed or user interface ease
Limited user reviews available for a comprehensive assessment
Depends heavily on customer service for optimal setup and utilization

Top Helpful Reviews

moonlight

Oct 22, 2025 on Shopify

Great customer support from Sendlane team. Always quick with responses and help. Thank you Sendlane and Magno, you are the best. -Erik, moonlight

Gleefull Supplements

Aug 08, 2025 on Shopify

We’ve been loyal Sendlane users for years now. Magno Alarcon is an absolute rockstar! He paid incredible attention to detail and spent hours helping me work through a tricky issue I was struggling with. His dedication and support make him a true asset to the Sendlane team!

AnaOno

Jul 02, 2025 on Shopify

We've been using Sendlane for almost a year now and we love it! There were some bumps along the way during onboarding but overall we really enjoy the platform. The Sendlane team is also great to work with and really listen to our feedback. Support is always super helpful when we reach out and I love that we have a dedicated account manager that helps us when sending out campaigns and is just here to support us. Definitely recommend for teams who are small and really want that dedicated support.

CorvetteStoreOnline.com

Jun 16, 2025 on Shopify

Switching to Sendlane has been one of the smoothest platform transitions we’ve made. From day one, their team has gone above and beyond—making onboarding incredibly easy and continuing to provide excellent support as new questions or needs arise. Communication has been stellar, and the resources available (including detailed documentation and a very responsive 24/7 live chat) make it easy to troubleshoot or expand our usage. Having a dedicated account representative adds a personal, reliable touch to the experience. The Sendlane platform itself is intuitive and well-designed. Integration with Shopify is seamless—syncing data effortlessly across our stores. We currently manage four (soon to be five) Shopify stores under a single Sendlane account, which has made centralized marketing much more efficient. One of the most powerful features is Sendlane’s expansive automation capabilities. It pulls rich, detailed customer data from Shopify, allowing for smart segmentation and hyper-targeted marketing. Customer tagging and behavior tracking are especially effective for personalizing campaigns. We’re also loving the new product feeds, which ensure that updates to collections and products are reflected in real-time—hugely helpful when tailoring promotions to specific segments. Overall, Sendlane has become an essential part of our marketing ecosystem. Highly recommended for any business looking for robust email/SMS marketing with stellar support and deep Shopify integration

Organ Mountain Outfitters

Mar 20, 2025 on Shopify

At Organ Mountain Outfitters, we focus on more than just selling apparel. Our brand is built on storytelling, connection, and giving back. Sendlane has helped us strengthen those relationships by making customer engagement easy and effective. With Sendlane’s automation and segmentation, we create personalized experiences that make our customers feel like part of the OMO family. We share the stories behind our collections, update our audience on our giveback initiatives, and engage with customers in real time. The platform allows us to send the right message to the right people at the right time. It has helped us foster loyalty, increase engagement, and grow a strong community around our brand. If you want an email and SMS marketing solution that prioritizes connection, Sendlane delivers.

Fresh Chile

Feb 10, 2025 on Shopify

Sendlane has made a huge difference for Fresh Chile. We needed a platform that could handle both email and SMS seamlessly, and Sendlane delivered. The automation and segmentation tools let us send the right message to the right people at the right time, and we’ve seen a real impact on customer engagement and sales. Their support team is fast, helpful, and knows their stuff. If you’re looking for a marketing platform that actually helps you grow, this is it.

Gyal Braids

Nov 20, 2024 on Shopify

App doesn't track metrics correctly. The beacon fails regularly and customer service is no help. The reporting dashboard is basically worthless as its not reporting metrics correctly on the sends. I can see on my pixel orders from Sendlane email referrers, but dashboard in Sendlane says $0 in revenue.

Kill Cliff

Oct 29, 2024 on Shopify

Definitely an APP we recommend 100% Excellent platform, they help you with all the migration and integration, have a 24/7 support and great analytic data. It's a pleasure working with them!!

Straight Up Southern

Aug 09, 2024 on Shopify

We worked with Sendlane for a year and it was not a good experience. Their sales team will over-promise and the rest will under-deliver. Constant bugs in their system, lack of communication, and they don't have a white-glove service that they say they have. Avoid SMS at all costs. They are not setup for SMS. Switching from our previous providers to Sendlane cost us at least an extra 20K in revenue and hurt our customer retention. Sendlane is all hype and no follow through.

Paper Shoot Camera

May 10, 2024 on Shopify

Incredible Customer Service! The Sendlane team is super hands on, and not only got us switched over from our previous platform, but helped us with our email campaigns when we were in a pinch. Directing us on how to get the best performance & set ourselves up for success. Above and beyond support.

View all reviews