Bigatom: Feed Optimizer

Name: Bigatom: Feed Optimizer Introduction Video
Uploaded: 2025-07-16T03:30:04Z
Duration: 1 min 33 s
Description: Optimize eCommerce ad spend by excluding low-performing products automatically.

Develop by Shopify

$299-$999

/ Month

14 Days Free Trial

Optimize eCommerce ad spend by excluding low-performing products automatically.

Automatic product exclusion

Core size management

Budget redirection

Product-level analytics

Cross-platform sync

About Bigatom: Feed Optimizer

Launched Jul 14, 2025

Built by Shopify

Address

300 W Rosemary Lane, Falls Church, VA, 22046, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Stop Promoting Losers, Scale Your Winners - Smart Feed Optimiser that Maximizes ROAS

Bigatom Smart Feed Optimizer uses unified product-level analytics to help ecommerce brands reduce ad spend on low-performing products and SKUs with missing key sizes. It automatically removes such products from Meta and Google ads based on performance data and marks items as out of stock when core selling sizes are unavailable. This prevents wasted clicks, improves ad efficiency, and ensures the budget is directed toward in-stock and potential products.

Automatic Product Exclusion: Automatically remove poor performers from ads
Core Size Stock Management: Mark products unavailable when key sizes are missing
Automatic Budget Redirection: Redirect spend to full-size, top-performing SKUs
Product-Level Analytics: Track ROAS, spend, and conversions for every product
Cross-Platform Data Sync: Sync data across Shopify, Google Ads, Meta and GA4

Pros

Automatic Product Exclusion: The app automatically removes low-performing products from ads, optimizing ad spend.
Core Size Stock Management: It marks products as unavailable when key sizes are missing, preventing wasted ad clicks.
Automatic Budget Redirection: Efficiently redirects ad budgets to top-performing, fully-stocked SKUs.
Product-Level Analytics: Provides detailed tracking of ROAS, spend, and conversions for every product, allowing for better data-driven decisions.
Cross-Platform Data Sync: Syncs data seamlessly across popular platforms like Shopify, Google Ads, Meta, and GA4, ensuring consistent data visibility and integration.

Cons

Dependency on Performance Data: The app's effectiveness relies heavily on the accuracy of performance data, which might not always be precise.
Limited Platforms: While it covers major platforms, it may not support all eCommerce and advertising platforms businesses use.
Potential Over-Optimization: There's a risk of excluding products too aggressively, which could lead to missed opportunities for low-performing products that might improve.