Bigatom: Overlay & PPM

Name: Bigatom: Overlay &amp; PPM Introduction Video
Uploaded: 2025-07-16T03:30:04Z
Duration: 1 min 33 s
Description: Optimize eCommerce ad spend by excluding low-performing products automatically.

Develop by Shopify

$299-$999

/ Month

14 Days Free Trial

Optimize eCommerce ad spend by excluding low-performing products automatically.

Automatic product exclusion

Core size management

Budget redirection

Product-level analytics

Cross-platform sync

About Bigatom: Overlay & PPM

Launched Jul 14, 2025

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Create Scroll-Stopping Catalog Creatives & Promote Products That Align With Performance Strategy

BigAtom Overlay/Frames helps Shopify merchants enhance catalog creatives with branded elements, offers, prices, and ratings that update automatically based on product data. Design once and apply across your catalog ads in Meta. Also, keep your feed efficient by automatically removing underperforming products from delivery, refine titles and descriptions with AI, and build dynamic product groups using catalog and analytics data — all in one place.

Create & apply one design across your entire catalog without manual edits
Auto-updated overlays using live product data like price, offers, and stock
Automatic Product Exclusion: Automatically remove poor performers from ads
Core Size Stock Management: Mark products unavailable when key sizes are missing
Product-Level Analytics: Track ROAS, spend, and conversions for every product

Pros

Automatic Product Exclusion: The app automatically removes low-performing products from ads, optimizing ad spend.
Core Size Stock Management: It marks products as unavailable when key sizes are missing, preventing wasted ad clicks.
Automatic Budget Redirection: Efficiently redirects ad budgets to top-performing, fully-stocked SKUs.
Product-Level Analytics: Provides detailed tracking of ROAS, spend, and conversions for every product, allowing for better data-driven decisions.
Cross-Platform Data Sync: Syncs data seamlessly across popular platforms like Shopify, Google Ads, Meta, and GA4, ensuring consistent data visibility and integration.

Cons

Dependency on Performance Data: The app's effectiveness relies heavily on the accuracy of performance data, which might not always be precise.
Limited Platforms: While it covers major platforms, it may not support all eCommerce and advertising platforms businesses use.
Potential Over-Optimization: There's a risk of excluding products too aggressively, which could lead to missed opportunities for low-performing products that might improve.