Rolling Tag: Auto Tagging

Develop by Shopify

$19-$39

/ Month

Free plan available 14 Days Free Trial

Instantly tag customers based on purchases for precise marketing segmentation.

Instant customer tags

Age tags auto-update

Recency tags refresh

Live customer tags

About Rolling Tag: Auto Tagging

Launched Aug 06, 2025

Built by Shopify

Address

325 Front Street West, 4th Floor Lazer Office, Toronto, ON, M5V2Y1, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Auto-tag customers after every purchase for smarter segmentation, Flow, and personalization

Rolling Tag: Auto Tagging turns every order into customer intelligence. Automatically update customer tags by age, spend tier, recency, discount behavior, category, or variant. Tags stay dynamic and always accurate—no manual updates needed. Trigger Shopify Flow automations, create precise segments, and personalize storefronts with ease. Smarter targeting, better retention, and set-and-forget simplicity.

Auto-update customer tags by spend, age, recency, and more
Trigger Shopify Flow when tags are added or removed
Personalize storefronts with tag-based collection visibility
Track discount behavior and repeat order milestones
Proactive low-stock alerts for better inventory control

Pros

Instant customer tagging allows for immediate segmentation based on purchase behavior.
Age tags automatically update on an annual or monthly basis, ensuring demographic data remains current.
Recency tags help to keep track of customer engagement, showing time since the last purchase.
Automates the segmentation process, reducing the need for manual updates.
Facilitates precise marketing efforts by enabling more targeted email segmentation and audience targeting.

Cons

Dependency on product tagging accuracy; incorrect tags can lead to misclassification of customers.
Limited scope for custom tags beyond purchase history, age, and recency.
Potential learning curve for businesses unfamiliar with automated tagging systems.
May require integration updates to ensure compatibility with existing CRM systems.