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When you archive or delete a product in Shopify, its old URL stops working and visitors land on a page-not-found error. Redirects Easily automatically creates a redirect from that URL to a destination you choose, so shoppers and search engines reach a live page instead. It runs in the background whenever a product is removed, and can send each product to a collection it belongs to or a page you set. You can also archive or delete products in bulk and redirect them in one step
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