Quali8: Marketing Actions

Name: Quali8: Marketing Actions Introduction Video
Uploaded: 2025-05-17T13:48:04Z
Duration: 1 min 33 s
Description: "Create targeted customer segments for personalized marketing actions."

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"Create targeted customer segments for personalized marketing actions."

Personalized discounts

Create customer segments

Targeted marketing actions

About Quali8: Marketing Actions

Launched May 15, 2025

Built by 8instruments

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Introduction Video

Description

Easily segment your customers based on their behaviour and drive targeted marketing actions

Quali8 provides you the tools to create precise customer segmentations by defining custom criteria. By using qualifiers to query your store's data, you can group customers based on behavior, demographics, and more. Once qualifiers are created, you can leverage these groups for targeted marketing actions, such as offering personalized shipping discounts.

Create custom customer segments based on flexible qualifiers
Drive targeted marketing actions like shipping discounts for specific segments
Combine shipping discounts with other order and product discounts

Pros

Enables creation of precise customer segments using custom criteria.
Allows grouping based on customer behavior and demographics.
Facilitates targeted marketing actions, like offering personalized shipping discounts.
Supports combining shipping discounts with other order and product discounts.
Flexible qualifiers offer adaptability to different business needs.

Cons

Complexity in setting up qualifiers may pose a challenge for some users.
Could require integration with existing CRM or marketing tools, requiring additional effort.
May involve a learning curve for optimal usage.
Effectiveness reliant on quality and accuracy of store's data.
Potential for increased resource use for querying and segment management.