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# What does social proof do for you? When customers to your site buy something, we show a notification to any other customers on the site to let them know that the purchase just happened. Leveraging social proof techniques on your site allows you to grow your customer base using the existing customer base itself. The same is true for sales; with subtle cues to site visitors, you can sway buying behavior by leveraging your existing customers directly. # Why use Proven Social? Easy...
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