PromoLabs

Name: PromoLabs Introduction Video
Uploaded: 2024-04-06T00:33:02Z
Duration: 1 min 33 s
Description: Measure and improve the profitability of every promotion.

PromoLabs

Develop by Shopify

Free App

Measure and improve the profitability of every promotion.

Roi tracking

Profit insights

Customer analysis

Benchmarking tools

Recommended actions

Discount performance

What-if analysis

Margin erosion

About PromoLabs

Launched Jan 31, 2024

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

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Introduction Video

Description

PromoLabs helps you analyze and optimize your discounting strategy so you can run smarter promotions

Built for Shopify merchants of all sizes, PromoLab starts with crystal-clear insights into: how much each promotion eats into your profits, which customers snag too many discounts and benchmarks you against similar stores. PromoLabs also gives you recommended actions to maximize profit and helps you understand the ROI of changing your discounting strategy and tracks how ongoing discounts are performing.

Margin erosion and discount penetration for each campaign and customer segment
What-if analysis: Test different scenarios to see the impact on your margins.
Benchmarking: Compare your performance against similar store
Actions: data-driven suggestions to improve targeting and maximize profits
ROI optimizer: Predict how much more you could earn with smarter discounting.

Pros

Provides clear insights into how promotions affect profits
Helps identify customers who exploit discounts excessively
Offers benchmarking against similar Shopify stores, aiding in competitive analysis
Delivers data-driven recommendations to maximize profits from promotions
Facilitates understanding of ROI from different discounting strategies
Tracks the performance of ongoing discounts effectively
Includes 'What-if' analysis to test various scenarios on margins
ROI optimizer predicts potential increased earnings through smarter discounting