PowerTools helps merchants understand true product profitability by tracking COGs, ad spend, and shipping against every order. The built-in SEO audit engine scans product listings for issues that affect search rankings and suggests fixes. Merchants can edit products in bulk, set up automation rules to handle repetitive tasks, monitor competitors, and view customer value segments. A store health dashboard combines margin, SEO, inventory, and alert data into one view so merchants can quickly act

• Fix SEO issues in bulk with AI-written titles and descriptions
• Track real profit per order with COGS, fees, and ad spend
• See which channels actually drive revenue, not just clicks
• Spot your VIP customers and at-risk buyers automatically
• Edit thousands of products at once with smart bulk tools