Run A/B tests in Shopify Admin. Compare URLs, page content, existing variant prices, an alternate JSON template for one product, collection or page, or an existing shipping option title. Set your audience, metric and sample target; preview both versions before launch. Reports show exposed visitors, conversions, revenue per visitor and gross profit per visitor when product costs are available. Funnel steps, confidence intervals and data-quality notes help you judge the result.

• Compare URLs and page content, or test an alternate JSON page template.
• Compare the prices of existing product variants.
• Test a shipping option title without changing its rate.
• Target devices or exact UTM source and campaign values.
• Review conversion, revenue, gross profit and data-quality notes.