Product IQ

Develop by Shopify

$14.9

/ Month

7 Days Free Trial

Optimize product data quality for enhanced targeting and presentation efficiency.

Quality score tracking

Catalog assessment

Data quality insights

About Product IQ

Launched Jan 15, 2025

Built by Shopify

Address

SOUTH SAN FRANCISCO, CA, US

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Description

Measure your product data quality

Product-IQ helps you improve your product data quality. Better data in turn improves targeting and product presentation. For example, platforms like Facebook, Instagram and Google Shopping perform better when product data is accurate and complete (e.g., “table with 5 seats” or “shoe with heel_style=Stiletto”). Product-IQ analyzes a merchant's product catalog and assesses the data quality of each product. For that, we introduce a product data quality score, inspired by Nutriscore.

Track overall product data quality
Find out which products can be improved and how to improve them.
Check a product's data quality when editing on the Shopify product admin page.

Pros

Improves product data quality, leading to better targeting and presentation efficiency.
Enhances performance on platforms like Facebook, Instagram, and Google Shopping with accurate and complete product data.
Provides a product data quality score inspired by Nutriscore, giving a clear assessment of each product's data quality.
Helps merchants track overall product data quality and identify opportunities for improvement.
Allows users to check a product's data quality directly from the Shopify product admin page, making it convenient for ongoing optimization.

Cons

The effectiveness of the app might depend on the existing quality of the product data; if data is already high-quality, improvements may be marginal.
Relies heavily on the accuracy of input data, which requires initial effort from merchants to input correctly.
Some users might find the need for continuous monitoring and updating of product data time-consuming.
The product data quality score system may not be intuitive for all users, potentially requiring some initial learning.