Pay What You Want

Develop by Shopify

$4.99-$11.99

/ Month

3 Days Free Trial

Offer easy donation & make an offer with better price bargain

Theme compatibility

Dynamic pricing flexibility

Price range limits

Customer-named pricing

Make an offer option

Easy donation process

Direct checkout shortcuts

About Pay What You Want

Launched Aug 31, 2020

Built by Shopify

Address

high river, AB, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

With the Pay What You Want app, Give a free hand to customers who can make an offer & donation

A fixed price may lead to higher cart abandonment. Customers might pause and reconsider their purchase due to the price. With the Pay What You Want app, you can give them the flexibility to choose a price they feel is fair and affordable. It offers dynamic pricing based on each customer’s willingness to pay. Compatible with all free and premium themes. Let’s contribute to society through a loyalty program and a better future by making donations easier.

Enable PWYW to allow Customers to name their price
Create a price range to set limits min and max price limit for products
Customize and Add an “Ask Your Price/Make an Offer” button on catalog pages
Make an offer give a free hand to audience with easy donation process
Add buttons to redirect users directly from catalog to Cart or Checkout page

Pros

Increases sales by offering dynamic pricing
Helps reduce cart abandonment caused by fixed prices
Allows customers to name their price, which can improve purchase decisions
Compatible with all free and premium themes
Encourages loyalty programs and easy donations
Includes features to set price limits and redirect users directly from catalog to Cart or Checkout page

Cons

May result in lower profit margins as customers could pay less than expected
Potentially higher administrative or customer service burden managing offers and negotiations
Could create customer confusion or dissatisfaction if price expectations are not met
Requires careful management and monitoring to ensure offers are reasonable and sustainable for the business

Top Helpful Reviews

TRAppe

Nov 28, 2025 on Shopify

Great app, used it for our Pay as You Wish campaing, and besides working smoothly, help was provided by the support team super quickly and efficiently. Super happy with it and definitely recommend

Tammy Handmade

Jul 25, 2025 on Shopify

This app doesn't work with digital products and even the app the recommend after installation doesn't actually work. Useless if you want to send automatic digital files with the pay what you want idea.

UK/ROW Shop

Jun 13, 2025 on Shopify

Great app. Suits our needs perfectly. Needed a few adjustments style wise and the support team were extremely helpful. Recommended.

Succubus Publishing

Jun 05, 2025 on Shopify

Only half works. Customers can add their price on product page, but not during checkout, which makes the entire app pointless.

My Almas

May 29, 2025 on Shopify

The Pay As Much As You Want app works perfectly for our needs, but what really impressed us was the customer support. We had a small issue with customizing the pricing display, and the support team responded was so quick- super helpful and friendly!

Der neue Weg

Apr 11, 2025 on Shopify

I had some initial problems with the app but the support is extremely good and fixed them within a very short time. Absolutely recommended.

Medium Giant

Mar 26, 2025 on Shopify

We have been using the PWYW app on our site since 2021. We utilize it as a "pay invoice" tool for customers to prepay for services. We bill them an amount, and they can manually enter and pay the invoice online. This provides a convenient way for customers to pay independently. The app handles this process perfectly. The support team has also helped to resolve my issues quickly. Most issues have been related to Shopify updates.

Feral

Mar 06, 2025 on Shopify

Facile da installare, supporto molto disponibile, molto semplice per ottenere la funzione paga quanto vuoi! consigliata!!

Biotouch

Jan 20, 2025 on Shopify

Very helpful in assisting us in making custom changes and updates to the app to suit our business needs.

AztecIP®

Dec 01, 2024 on Shopify

We have been using the PWYW app on our site since March 2023. We utilize it as a "pay invoice" tool for customers who order custom products or services not listed on our site. We bill them an amount, and they can manually enter and pay the invoice online. This provides a convenient way for customers to pay independently. The app handles this process perfectly. Occasionally, when we update our theme, we encounter compatibility issues with the app, but the support team resolves them quickly. We believe this is the only app on Shopify that can be used as a "pay invoice" tool.

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