Pay What You Want

Develop by Shopify

$4.99-$11.99

/ Month

3 Days Free Trial

Offer easy donation & make an offer with better price bargain

Theme compatibility

Dynamic pricing flexibility

Price range limits

Customer-named pricing

Make an offer option

Easy donation process

Direct checkout shortcuts

About Pay What You Want

Launched Aug 31, 2020

Built by Shopify

Address

Zagreb, HR

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

With the Pay What You Want app, Give a free hand to customers who can make an offer & donation

A fixed price may lead to higher cart abandonment. Customers might pause and reconsider their purchase due to the price. With the Pay What You Want app, you can give them the flexibility to choose a price they feel is fair and affordable. It offers dynamic pricing based on each customer’s willingness to pay. Compatible with all free and premium themes. Let’s contribute to society through a loyalty program and a better future by making donations easier.

Enable PWYW to allow Customers to name their price
Create a price range to set limits min and max price limit for products
Customize and Add an “Ask Your Price/Make an Offer” button on catalog pages
Make an offer give a free hand to audience with easy donation process
Add buttons to redirect users directly from catalog to Cart or Checkout page

Pros

Increases sales by offering dynamic pricing
Helps reduce cart abandonment caused by fixed prices
Allows customers to name their price, which can improve purchase decisions
Compatible with all free and premium themes
Encourages loyalty programs and easy donations
Includes features to set price limits and redirect users directly from catalog to Cart or Checkout page

Cons

May result in lower profit margins as customers could pay less than expected
Potentially higher administrative or customer service burden managing offers and negotiations
Could create customer confusion or dissatisfaction if price expectations are not met
Requires careful management and monitoring to ensure offers are reasonable and sustainable for the business

Top Helpful Reviews

Bounty from the Boonies

Jan 22, 2026 on Shopify

Some of the most responsive customer service I've ever experienced. They solved the issue that was solvable immediately and provided an explanation for the issue we had that was a Shopify limitation (not an app limitation). I highly recommend. NOTE: If you use an app for event booking such as CoAttend, you may run in to compatibility issues due to Shopify limitations. Use the free trial period to test it out. Their people were so responsive I had all the answers and help needed in 1 day.

Printed by Chris

Dec 30, 2025 on Shopify

I got the plugin that lets my customers decide the price themselves. I had some initial difficulties due to the wrong theme and various settings. But the support for this was outstanding. Via WhatsApp, I got a response within a few minutes and the problem was solved super quickly. That's what I call customer service. Best regards from Germany

Portal

Dec 29, 2025 on Shopify

Initially I couldn't get it configured correctly and it wasn't showing up on my site. The support team responded quickly and fixed the config issue and got the app working properly right away.

Quaneqo Group

Dec 08, 2025 on Shopify

Amazing support as Issue was resolved in minutes. The app works like magic, Very easy to configure and started working within minutes. Thanks for all the help.

TRAppe

Nov 28, 2025 on Shopify

Great app, used it for our Pay as You Wish campaing, and besides working smoothly, help was provided by the support team super quickly and efficiently. Super happy with it and definitely recommend

HeatGen Installations LTD

Nov 14, 2025 on Shopify

The app does exactly what we need it to do. The support is also brilliant, prompt replies via WhatsApp to help with an issue that we ran in to, which was more to do with our theme rather than the app.

Tammy Handmade

Jul 25, 2025 on Shopify

This app doesn't work with digital products and even the app the recommend after installation doesn't actually work. Useless if you want to send automatic digital files with the pay what you want idea.

UK/ROW Shop

Jun 13, 2025 on Shopify

Great app. Suits our needs perfectly. Needed a few adjustments style wise and the support team were extremely helpful. Recommended.

Succubus Publishing

Jun 05, 2025 on Shopify

Only half works. Customers can add their price on product page, but not during checkout, which makes the entire app pointless.

My Almas

May 29, 2025 on Shopify

The Pay As Much As You Want app works perfectly for our needs, but what really impressed us was the customer support. We had a small issue with customizing the pricing display, and the support team responded was so quick- super helpful and friendly!

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