Parallax Variant Editor

Develop by Shopify

Free plan available

"Streamline product pages with variant-specific images on Shopify."

Improved conversion rates

Variant-specific media

Cleaner product pages

About Parallax Variant Editor

Launched Jul 16, 2025

Built by Shopify

Address

San Francisco, CA, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Make your product variants smarter. Match the right images to the right SKUs.

Parallax Variant Editor helps Shopify merchants create a cleaner, more intuitive shopping experience by assigning specific images and videos to each product variant. Instead of showing all media for a product, Parallax displays only the relevant content based on the selected swatch. This reduces clutter, improves conversion rates, and gives merchants precise control over how each SKU is visually represented.

Show only relevant images when a shopper selects a product variant
Assign unique photos and videos to each individual product SKU
Simplify and streamline product pages for a cleaner customer experience

Pros

Streamlines product pages by displaying only variant-specific images and videos.
Improves conversion rates by reducing clutter on product pages.
Enhances control over visual representation of SKUs.
Creates a cleaner and more intuitive shopping experience on Shopify.
Allows unique media assignments to each product variant, contributing to a personalized shopping journey.

Cons

May require time and effort to set up and assign specific images/videos to each variant.
Potential compatibility issues with certain Shopify themes or third-party apps.
Limited functionality outside of variant-specific media customization.