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Parallax Variant Editor

Develop by Shopify
Free plan available

"Streamline product pages with variant-specific images on Shopify."

Improved conversion rates
Variant-specific media
Cleaner product pages

About Parallax Variant Editor

Launched Jul 16, 2025

Categories

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Description

Make your product variants smarter. Match the right images to the right SKUs.

Parallax Variant Editor helps Shopify merchants create a cleaner, more intuitive shopping experience by assigning specific images and videos to each product variant. Instead of showing all media for a product, Parallax displays only the relevant content based on the selected swatch. This reduces clutter, improves conversion rates, and gives merchants precise control over how each SKU is visually represented.

Parallax Variant Editor helps Shopify merchants create a cleaner, more intuitive shopping experience by assigning specific images and videos to each product variant. Instead of showing all media for a product, Parallax displays only the relevant content based on the selected swatch. This reduces clutter, improves conversion rates, and gives merchants precise control over how each SKU is visually represented. more
  • Show only relevant images when a shopper selects a product variant
  • Assign unique photos and videos to each individual product SKU
  • Simplify and streamline product pages for a cleaner customer experience

Pros

  • Streamlines product pages by displaying only variant-specific images and videos.
  • Improves conversion rates by reducing clutter on product pages.
  • Enhances control over visual representation of SKUs.
  • Creates a cleaner and more intuitive shopping experience on Shopify.
  • Allows unique media assignments to each product variant, contributing to a personalized shopping journey.

Cons

  • May require time and effort to set up and assign specific images/videos to each variant.
  • Potential compatibility issues with certain Shopify themes or third-party apps.
  • Limited functionality outside of variant-specific media customization.

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