Parallax Variant Editor helps Shopify merchants create a cleaner, more intuitive shopping experience by assigning specific images and videos to each product variant. Instead of showing all media for a product, Parallax displays only the relevant content based on the selected swatch. This reduces clutter, improves conversion rates, and gives merchants precise control over how each SKU is visually represented.

• Show only relevant images when a shopper selects a product variant
• Assign unique photos and videos to each individual product SKU
• Simplify and streamline product pages for a cleaner customer experience