Origin: Meta Ad & UTM Tracking

Develop by Origin Tracking

$29-$99

/ Month

Built for Shopify

Free plan available 14 Days Free Trial

UTM-based tracking and reporting to give you clarity

Accurate reporting

Top-performing sources

Instant reporting

Generate utm links

About Origin: Meta Ad & UTM Tracking

Launched Nov 10, 2022

Built by Origin Tracking

Address

London, ENG, GB

Website Privacy policy Document

Related Categories

Claim Offer

Z Sticky Add To Cart Button

Claim Offer

Sponsored

Keep "Add to Cart" visible, boost conversions. No coding...

Description

Deploy marketing spend intelligently & maximise profit with accurate UTM and Meta ad attribution

Origin helps brands understand exactly which traffic sources drive revenue with our server-side, cookie-less tracking and direct Meta ad integration. Get real-time insights on where revenue is coming from so you can spend wiser. Use multi-touch attribution to get the full picture of how customers are driven to purchase, with up to 1-year attribution windows. Perfect for merchants who are skeptical about performance metrics shown in ad platforms and want to see accurate revenue attribution.

Beat ad blockers and uncover new insights with server-side, cookie-less tracking
View the whole customer journey before purchase with multi-touch attribution
Find ROAS, CAC, and ad profitability on your Meta ads in real-time
Send conversion data to Meta, instantly boost ad performance with Conversion API
Accurate real-time performance metrics for all your traffic sources in one place

Pros

Reliable and accurate reporting
Generates UTM links and snippets easily integrated into Facebook Ads
Helps identify top-performing sources and campaigns quickly
Provides instant reporting for new orders and customer journeys
User-friendly with a minimal learning curve
Comes with a good tutorial
Highly recommended by users
Data provided is useful and actionable

Cons

Limited user feedback available
Repetitive information in the app description

Top Helpful Reviews

Gadsden and Culpeper

Jan 10, 2026 on Shopify

We now know the true orders and revenues that our Facebook Ads generate on our Shopify Store. Great customer service with responsive chat and scheduled one on one assistance. Thank You

Purfloo

Dec 04, 2025 on Shopify

Amazing customer service — truly 10/10. They helped me with the setup quickly and explained everything clearly. So far the configuration works great and the support has been outstanding. I’ll keep testing the app over the next days, but everything looks perfect for now.

dr.blet

Nov 10, 2025 on Shopify

Theres no such an app that we can convert the revenue by Content UTM value and others. Further, CEO Tim is really supportive :-) I really appreciated it every time I asked. Wish know more about function! We'll use this app in the future!

Tu Salud Intima

Oct 28, 2025 on Shopify

This is a very good app for tracking your shop's conversions. There’s a saying: "What you can't measure, you can't improve." This tool has helped us track influencer conversions, and the customer service is excellent. The support team is reliable, and you can chat and talk with real agents.

hkPERFUMES

Oct 02, 2025 on Shopify

I would like to take a moment to write about Tim because he was extremely helpful with the tracking app setup. He not only guided me through the technical steps but also made sure I understood how everything worked, which saved me a lot of time and confusion. His support was patient, detailed, and reliable, and it gave me confidence that the system is set up correctly. I really appreciate the effort and professionalism he showed throughout the process, and I wanted to acknowledge the positive impact of his help. Best, Sam S

Templo Devices

Aug 16, 2025 on Shopify

I searched high and low for an app that would do all the things UTM tracker does and more...the comprehensive dashboard and easily adjustable date search is unbelievably handy. Previously I was hunting piecemeal through my Shopify order data pull UTM info to refine my campaigns (primarily on Meta). As a two-man operation, the amount of time it was taking was pulling me away from other pertinent tasks and burning me out. In addition to the robust, existing feature set, Tim (the creator) personally responded to me within 24 hours with suggestions for how I could approach a particular UTM parameter issue. Not only did he help me solve the issue, but he explained to me his software backend and ongoing development so I understood WHY things were setup the way they were and so could adjust from my end more knowledgeably to maximize use of the app. If that's not the highest level of customer service there is I don't know where else to find it. Keep killing it Tim and THANK YOU.

Club Doctor Golf

Aug 12, 2025 on Shopify

This app is great. It always you create and add UTM tracking to your Meta Ads. The data helps you make better decisions with your ads and track more conversions. Customer service is great! Instantly responds and the owner even got on a call with me to get set up! Highly recommend.

entropymakeup

Aug 07, 2025 on Shopify

This is truly an innovative UTM tracking app. Thanks to Origin, managing and analyzing ad performance has become so much easier and more efficient. It’s now an essential part of our marketing workflow.

INB4

Jul 28, 2025 on Shopify

Tim the creator of this app has been incredibly helpful and responsive in getting us properly onboarded with Origin. His team are actively building out new features in line with customer's needs and I have no doubt this will be an invaluable tool for us. I love the simplicity of the dashboard and feature set. A must for anyone wanting clearer visibility of the impact of various traffic sources on sales.

Mind Lab Pro® EU

Jul 27, 2025 on Shopify

Had a great experience with this app, and Tim has been phenomenal on support. We've had a pretty torrid time with 3rd party attribution tools and the ad platforms own tools over the years. Being able to easily view the data straight from the source of truth (Shopify) gives us a lot more confidence about what is actually making sales and what isn't.

View all reviews