Optily logo

Optily

Develop by Optily
Free App

Grow ROAS for Google Ads & Meta Ads with Actionable Insights

Ai-driven optimization
Insights dashboard
Budget monitoring
Smart opportunities
Effortless ad management
Cross-channel insights
Objective-based campaign groups
Budget adjustments
Google search ads
17 Reviews

About Optily

Launched Apr 11, 2022

Categories

Built by Optily

Email :

[email protected]

Address

70 Norhtumberland Road, Ballsbridge, Dublin 4, D, D04VH66, IE

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Introduction Video

Description

Discover automated analytics dashboards and more for your store, Google ads and Facebook ads.

Optily, is an automated dashboard and ad optimization solution for Google ads, Facebooks ads and beyond. Monitor performance and manage ad spend across all your advertising placements including Instagram and YouTube. Review your automated and real-time analytics dashboards alongside AI-driven opportunities to optimize your ad strategy, increasing ROAS at the click of a button.

Optily, is an automated dashboard and ad optimization solution for Google ads, Facebooks ads and beyond. Monitor performance and manage ad spend across all your advertising placements including Instagram and YouTube. Review your automated and real-time analytics dashboards alongside AI-driven opportunities to optimize your ad strategy, increasing ROAS at the click of a button. more
  • Instant access and automated ad performance dashboards for Google & Meta
  • Instantly connect Google Ads and Facebook Ads with your Shopify sales data
  • Use our cross-channel objective-based campaign groups to unlock unique insights
  • Adjust budgets for all Google Ads & Facebook Ads from your Shopify dashboard
  • Launch Google Search Ads right from store admin area in 3 simple to follow steps

Pros

  • Boosts sales and enhances performance through AI-driven opportunities
  • Effortlessly manages ad spending for Google Search Ads, Facebook Ads, and Instagram Ads
  • Provides a bespoke insights dashboard with budget monitoring and smart opportunities
  • Instant connectivity with Shopify sales data within 90 seconds
  • Supports cross-channel objective-based campaign groups for unique insights
  • Allows adjustment of budgets for all Google Ads and Facebook Ads directly from the Shopify dashboard
  • Enables launching Google Search Ads directly from the Shopify admin area with a simple 3-step process

Cons

  • Issues with connecting Meta accounts due to currency mismatches, even when the same currency is used
  • Reported waste of time for users facing these connectivity issues

Top Helpful Reviews

HRIDZ

Jan 24, 2025  on Shopify

Basically, By activating this free app on your shopif store, you are giving away your customers personal data as it is asking access to Customers Name, email address, phone number, physical address, geolocation, IP address, browser and operating system. Why you need these data? I am scapticle about it. I would be more mindful to use this app if I need to share my customers data without knowing what they will do with it and also would protect myself by updating the privacy policy if I think about using this app again.

Purple Wool Co.

Jan 21, 2025  on Shopify

Meta disconnected and it says to contact support to fix this. 3 messages and 2 weeks later not a single response.

Blue Crocus Textiles

Nov 07, 2024  on Shopify

Worked well for couple of months, then the analytics stopped reporting accurate data. Sent a message to support via the in app chat but never received any response Have now uninstalled

Umpteen Treasures

May 23, 2024  on Shopify

Zero stars I can’t connect my meta account as it says my store is a different currency to my meta account this was a total waste of time downloading when both are the same currency

healthcare nt sickcare

Feb 06, 2024  on Shopify

I highly recommend installing the Optily app if you are running any Facebook or Google ads for your Shopify store. As a healthcare testing store, we have complex analytics needs - tracking conversions across multiple stages from awareness to lead to sale.

OleOle

Jan 17, 2024  on Shopify

I have been using Optily quite some time and I would like to say it's a great app at free of cost. The analysis and daily ad spend suggestions saves my hard earned $$. I highly recommend this app to everyone.

MacCarthys

Nov 23, 2023  on Shopify

We first started working with Optily through a third party partner and saw great results. We then started working directly with Optily specifically Mark and the rest of his team a few months ago and have continued to see results with our Google & Facebook ads. They are always there to help us and update us on how our ads are performing. We are constantly learning from Mark and his team.

Flowerhill Furniture

Sep 26, 2023  on Shopify

We have worked with Optily as our media agency through a partner, but began a direct relationship with Optily during the summer due to the impressive results that they helped us achieve on our Facebook Ads and Google Ads. They have helped our ROAS comfortably reach double digits from their expert markers looking after our account. Their Optily App also gives great visibility of the active Google and Meta campaigns, along with insights and recommendations based on the recent performance. With the summer months being a quiet period for us, we managed to grow our online revenue stream while being more cost efficient with ad spend, which has been a big achievement! Optily are now helping us scale our spend up this September ahead of a busy Q4 period. We would highly recommend using Optily for businesses who are also looking to grow their online store with their app and their premium managed service.

Dermot Kehoe Supply & DIY Homevalue

Jun 23, 2023  on Shopify

I would highly recommend Optily to any retail business. We first started using Optily through our website management company but in recent months have started a direct relationship with Mark and team. Our business is a small Irish independent store and we are relatively new to online trading. Due to the fact we are a small business with only myself working part-time in marketing the help that we have received from Mark and his team has been incredible. All members of his team are so professional and helpful and I have full confidence in them. Knowing that they are looking after all of our website advertising and optimising our budget spend allows me to spend more time on other aspects of the business. I can see a huge improvement in all metrics related to the website sales and can't wait to see how we continue to grow our online business.

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