InCharge Ad Tracking & AI

Develop by Shopify

$29-$249

/ Month

14 Days Free Trial

Multi-Channel AI Ad Tracking & Attribution | Profit & LTV

Conversion api

First-party data

Customer journey

Advanced tracking

Creative analytics

Cross-platform insights

About InCharge Ad Tracking & AI

Launched Jan 18, 2022

Built by Shopify

Address

Rua Conselhero Brotero 1250, São Paulo, SP, 01232011, BR

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Improve AD ROAS with advanced server-side pixel tracking & attribution.

Take charge of your marketing with InCharge, built for e-commerce businesses, that want to scale in the post-IOS14 era. We help store owners improve their advertising and sales with better data. InCharge uses first-party data advanced tracking that is more accurate than AD platforms. See valuable data such as customer journey, attribution and so much more! Unify your customer's touch points across all platforms that drive certain actions for your customers.

Advanced Tracking | Fix poor ad attribution by ad platforms for reliable scaling
Creative Analytics | Aggregate & measure 1000s of ads to spot trends in seconds
Cross-Platform Insights | Consolidate data for a complete campaign view.
Conversion API | Send data to ad platforms with server-side tracking.

Pros

Accurate first-party data advanced tracking, which is more reliable than traditional ad platforms
Central dashboard provides a unified view of advertising data, streamlining workflow and enhancing decision-making
Creative analytics for deep insights into ad performance, helping optimize ad spend
Cross-platform insights consolidate data for a complete campaign view
Conversion API for server-side tracking, allowing efficient data transmission to ad platforms

Cons

Limited user reviews are available to gauge broader user satisfaction
Could be complex for small businesses or individual users without a dedicated marketing team

Top Helpful Reviews

Whimsy Word

May 06, 2024 on Shopify

Revolutionized the way we track ad performance. Its creative analytics feature gives us deep insights into what's working and what's not, optimizing our ad spend dramatically

Skipper

Apr 28, 2024 on Shopify

The central dashboard is awesome, the best I have seen. I look at it daily. Having all our advertising data in one place has streamlined our workflow and enhanced our decision-making process."

Broader Shop

Apr 12, 2024 on Shopify

The level of detail in InCharge's analytics is astounding. We can track everything from day-to-day ad performance to long-term trends, helping us to fine-tune our advertising efforts with precision.

Morli store

Apr 07, 2024 on Shopify

InCharge has been pivotal in refining our marketing strategy. The ability to analyze creative performance across different channels has allowed us to double down on what works, improving our ROI significantly

Ecpectations

Apr 02, 2024 on Shopify

With InCharge, profit and LTV tracking has become a breeze. We can now make data-driven decisions with ease, seeing a clear picture of our campaign profitability over time.

DP fame

Mar 28, 2024 on Shopify

Revolutionized the way we track ad performance. Its creative analytics feature gives us deep insights into what's working and what's not, optimizing our ad spend dramatically.

American Farm Company

Nov 07, 2022 on Shopify

This app is great for helping us keep all of our ad spend tracked in one place. The other tools on the app are helpful as well. Worth the cost, especially if running ads from multiple accounts.

plushie

Nov 03, 2022 on Shopify

The metric panel has has been very resourceful especially with being able to edit each metric you want to see across all our advertising channels. This helped my ad team break down which areas we needed to focus more on and spend more/less. Also the customer journey and lifetime value feature is spot on! I love seeing all the different ads they interacted with before purchasing. MUST NEED for any advertiser!

Eco Bravo

Oct 26, 2022 on Shopify

InCharge was able to help my team manage all of our ads under one platform and also helped us overcome the many issues IOS 14 brought. Also, the new AI Creative feature was a brilliant addition, highly recommend it!

I Support LGBT

Oct 05, 2022 on Shopify

This app is amazing. The support is amazing and the pricing is perfect for those who don't wanna pay the premium to those tracking services.