Novel: Wallet Pass for Brands

Develop by Shopify

$299

/ Month

Free plan available 14 Days Free Trial

Seamless Referrals & Native Push Notifications for your Brand!

Loyalty programs

Reward programs

Native push notifications

Seamless referrals

Pos integrations

Location based pushes

Retention integrations

About Novel: Wallet Pass for Brands

Launched Feb 02, 2022

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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(39 Reviews)

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Introduction Video

Description

Accelerate repeat purchases & referral revenue

Send Push Notifications with a Wallet Pass, no App required! Reach your customers online + in-store and drive conversions. Get setup in minutes with a branded wallet pass that fits into your customers Apple and Google wallet.

Push Notifications: skip crowded inboxes and SMS with pushes, no app needed
POS Integrations: an omnichannel solution with scan-in-store redemptions
Conversational Referrals: simple word-of-mouth referrals via SMS or QR code
Location Based Pushes: send pushes to customers as they pass by any location
Retention Integrations: easily integrate with just about any loyalty app

Pros

Seamless integration with Apple and Google wallet passes
Modern and convenient retention platform with effortless setup and quick launch
Effective engagement through native push notifications, bypassing crowded inboxes and SMS
True omnichannel loyalty with easy in-real-life redemptions through POS integrations
Enhanced word-of-mouth revenue via conversational referrals
Location-based push notifications to boost retail sales
Level-up adoption rate of loyalty programs through various retention integrations
Diverse loyalty and reward features including affiliate programs, cash back, custom programs, digital wallets, gift card programs, memberships, referrals, reward programs, stamp or punch cards, VIP tiers
Wide range of rewards options such as cash back, custom rewards, discounts, early access, events, exclusive access, free products, free shipping, membership perks, points, POS rewards, store credit
Highly customizable to accommodate specific store requirements
Proven to be cost-efficient compared to other marketing solutions
Positive feedback on the responsive and diligent support team
Continuous improvement and updates based on user feedback

Cons

Immature product in its early stages as indicated in the user review, potentially indicating ongoing adjustments and refinements
Dependent on the Novel team for prompt communication and accommodation, which might not be guaranteed in every scenario

Top Helpful Reviews

SwimOutlet.com

Mar 12, 2025 on Shopify

At SwimOutlet, we're always looking for fresh ways to improve the customer experience, and partnering with Novel has been fantastic. Their wallet pass platform has completely changed how we interact with our customers by smoothly integrating Apple and Google wallet passes into our strategy. I'm especially impressed by how responsive and innovative the Novel team has been. They quickly adapted our wallet offering, and now we've expanded it to include our loyalty program, too. Being able to send real-time push notifications, targeted deals, and location-based alerts has really helped us boost engagement and conversions. Plus, their Shopify integration made launching our custom SwimOutlet Wallet Pass easy and fast, enhancing our brand identity, building stronger customer loyalty, and increasing revenue per cusotmer. It's made each digital interaction more meaningful and keeps us a step ahead in today’s competitive eCommerce environment.

ARMRA

Feb 20, 2025 on Shopify

Launching ARMRA’s Revival Rewards program has been a fun and rewarding experience. Grateful to collaborate with outstanding partners like Roger Beaman and his team at Novel! We couldn't have picked a better platform and the Novel team has worked very hard to customize the experience and tailor it to ARMRA's needs. You won't get that at some of the larger platforms. We love that we can expand this program as our brand expands and having the ability to create an omnichannel experience is wonderful.

ARMRA

Feb 14, 2025 on Shopify

Lunching ARMRA’s Revival Rewards program has been a fun and rewarding experience. Grateful to collaborate with outstanding partners like Roger Beaman and his team at Novel! We couldn't have picked a better platform and the Novel team has worked very hard to customize the experience and tailor it to ARMRA's needs. You won't get that at some of the larger platforms. We love that we can expand this program as our brand expands and having the ability to create an omnichannel experience is wonderful.

Ghurka

Apr 23, 2024 on Shopify

I began working with Novel as one of the first clients for their newly introduced Wallet Pass. Though it was an immature product, it immediately proved a highly effective and cost-efficient solution. Specifically, Novel’s Wallet Pass provides a more engaging and individualized communication channel and a more streamlined and effective loyalty solution at a fraction of the price of the comparable SMS marketing providers and points-based loyalty solutions that have become standard across Shopify stores. Better yet, it can replace or work alongside such solutions and is highly customizable to accommodate your store’s specific. I have implemented Novel’s Wallet Pass on Ghurka.com, Xhibition.co, and RuleofNext.com, with unique experiences for each website. Perhaps most impressive is the Novel team’s prompt and forthright communication and diligence in understanding and accommodating your needs. Over the course of our partnership, we have learned a lot about the product and its potential together. I am eager to implement the solutions they are currently developing based on my feedback, as they are set to greatly improve our customers’ experience. Novel’s Wallet Pass is a tremendously valuable tool, and working with the team has been an incredibly positive experience. However, it’s clear that this is just the beginning, and I am very excited to see what the future has in store!

Sandwich Glass Museum

Aug 25, 2023 on Shopify

Very responsive developer, easy to get in touch with, he took the time to understand my workflow and was engaged and very helpful. The app does not (yet) meet our unusual need, but I really appreciate the above-and-beyond effort by the developer to try to design a solution for us.

Surely Non-Alcoholic Wine

Aug 10, 2023 on Shopify

A new way to send push notifications without requiring customers to download an app? A referral program that's NOT complicated and easy to share when you're actually *with* friends? YES PLEASE

Phoebe Heess

Jul 25, 2023 on Shopify

Looked into all available apps for token gating and novel by far has the best UX. It makes working with it easy but is especially important wen onboarding non-web3 natives. Also, I would go and have a beer with Ish from support any time

GothRider Brand

Jul 13, 2023 on Shopify

Not only Novel has one of the top customer service in the Shopify Space but they have some of the most innovative product. If you're looking for some edgy strategies like Tokenizing product Pre-sell or building some loyalty around your community with an edge (Wallet Passes Is Mindblowing), they are definitely the one to look at. Great Job!

Obvi

Jun 29, 2023 on Shopify

10/10 - As a company supported and powered by our followers, being able to reach them wherever they are, is truly invaluable. Now with Novel's technology we’re able to build wallet passes and encourage our followers to spread the word amongst their health and wellbeing-conscious friends! The impact has been tremendous!

Insert Name Here

Jun 28, 2023 on Shopify

The beauty space is all about personalization and word-of-mouth and Novel’s wallet pass fits seamlessly into that, removing that. It’s working great for us so far.

View all reviews

Novel: Wallet Pass for Brands

About Novel: Wallet Pass for Brands

Built by Shopify

Related Categories

Zotasell: AI Upsell & Bundles

Introduction Video

Description

Accelerate repeat purchases & referral revenue

Pros

Cons

Top Helpful Reviews

SwimOutlet.com

ARMRA

ARMRA

Ghurka

Sandwich Glass Museum

Surely Non-Alcoholic Wine

Phoebe Heess

GothRider Brand

Obvi

Insert Name Here

Key Features

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