Mulwi: Facebook Pixel

Develop by Shopify

$5.99-$19.99

/ Month

Free plan available 7 Days Free Trial

Avoid misleading statistics with server-side event tracking

Server-side tracking

Create ad campaigns

Real-time data

Individual reports

General reports

About Mulwi: Facebook Pixel

Launched Jun 05, 2024

Built by Shopify

Address

114 W. 17th Street, New York, NY, 10011, US

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Description

Track customer actions in the store and make the most out of Facebook ads for maximum efficiency.

Use the Facebook CAPI & Ads to track the actions of website visitors, also known as conversion tracking. Create ad campaigns with Feeds and get real-time data from reports to see which ads are working finest. No delays in the reports, so you can analyze the effectiveness of your advertising straight away. You'll get both general and individual reports for visitors from Facebook. It works on the server side, so any tools won't affect your results. Happy tracking!

Install the app in minutes with no coding and track events automatically
Avoid hassle updating your products using the built-in Facebook feed
Increase your E-Commerce stores' ROAS using tracked data
Connect your Ads Manager & view Realtime wholesale and Ads Reports in one place

Pros

Uses Facebook CAPI & Ads for accurate conversion tracking
Real-time data reports allow for immediate analysis and adjustments
Server-side tracking prevents issues caused by client-side tools
Includes Facebook Feed for streamlined ad campaign creation
Provides both general and individual reports for targeted insights
No delay in report generation ensures up-to-date information
Avoids misleading statistics by tracking server-side events

Cons

Dependent on Facebook's ecosystem, potentially limiting flexibility
May require technical knowledge to implement and maintain server-side tracking
Could have compatibility issues with certain website setups or third-party tools
App functionality and effectiveness might be impacted by changes in Facebook's API
Potential data privacy concerns due to the level of tracking and data collection