Molecule Marketing Analytics

Develop by Shopify

$99-$649

/ Month

Free plan available 14 Days Free Trial

Single source of truth reporting for all marketing channels

Comprehensive dashboard

Ad management

Unlimited account connections

Automated financial updates

Precise sales insights

About Molecule Marketing Analytics

Launched Sep 24, 2024

Built by Shopify

Address

71a Shelton St, London, ENG, WC2H 9JQ, GB

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Access the marketing performance data dashboard to optimize your Campaigns.

Get true data. For your ads. Pair your Shopify store with our automated enterprise-level marketing reporting tool to uncover what truly drives your sales. Obtain a single reliable source of attribution with different models to optimize the whole marketing funnel. No technical changes or large integrations are required. Optimize campaigns from the get-go with just a few onboarding clicks.

Centralize vital metrics into one comprehensive and easy-to-read dashboard.
Connect and manage unlimited Shopify, Meta, Google, and TikTok ad accounts.
Automatically update financials to your chosen currency for simplified reporting
Use First Touch, Last Touch, U-Shape, and more for precise sales insights.
Instantly turn ads on or off directly from your dashboard or change budgets.

Pros

Centralizes marketing metrics into one comprehensive and easy-to-read dashboard
Allows connection and management of unlimited Shopify, Meta, Google, and TikTok ad accounts
Automatically updates financials to chosen currency for simplified reporting
Provides multiple attribution models (First Touch, Last Touch, U-Shape) for precise sales insights
Enables direct control over ads and budget adjustments from the dashboard
No technical changes or large integrations required, making it easy to get started
Automated enterprise-level reporting tool optimizes the entire marketing funnel

Cons

Limited to users who use Shopify for their store
May face limitations or bugs when integrating with certain ad accounts
Initial onboarding may still have a learning curve for some users
Lack of details on customer support availability

Top Helpful Reviews

Sun Your Soul

Jun 01, 2025 on Shopify

Finally, an attribution tool that actually makes sense. Easy setup, clean dashboard, and real insights. Love the multi-touch models—it’s changed how we view performance.

MAY I JEWELLERY

Feb 02, 2025 on Shopify

Molecule is now our centralized core metrics dashboard. We can now easily track our total marketing performance in one place. We especially enjoy how they have 3+ attribution models, allowing us quick insights into time-to-purchase.