MissedFits captures first-party data of items shoppers wanted to buy but can't due to out-of-stock issues, which allows merchants to determine missed sales opportunities in order to more accurately forecast future assortments to better match demand. MissedFits also uses this data to show shoppers other similar in-stock items using our proprietary recommendation engine to drive sales conversions today.

• Capture missed demand of out-of-stock items to improve future assortments
• Trade-out recommendations to drive conversions of similar in-stock styles today
• Acquire shopper e-mail addresses to deliver back-in-stock notifications