MissedFits is an innovative app designed to help both retailers and shoppers navigate the challenges of out-of-stock inventory. By capturing first-party data on items that consumers intended to purchase but couldn’t due to stock shortages, the app identifies missed sales opportunities. This valuable data enables merchants to refine their future inventory planning and assortment strategies to better meet consumer demand. Additionally, MissedFits leverages its proprietary recommendation engine to suggest similar in-stock items to shoppers, thereby increasing the likelihood of current sales conversions. The app also facilitates the collection of shopper email addresses, allowing retailers to send tailored back-in-stock notifications, thus enhancing customer engagement and potential sales. Ultimately, MissedFits serves as a dual-purpose tool that not only improves the shopping experience but also optimizes retailer operations and sales forecasting.