Mercaux Clienteling Solution

Develop by Shopify

$200

/ Month

Enhance retail experience with customer data, endless aisle, and remote selling.

Product discovery

Customer preferences

Endless aisle

Remote selling

Data personalization

In-store ordering

Mixed basket

Message outreach

About Mercaux Clienteling Solution

Launched Dec 17, 2024

Built by Shopify

Address

Rahway, NJ, US

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Description

Boosts in-store and online sales by enabling seamless Clienteling, Remote Selling and Omnichannel CX

Mercaux leverages existing product and customer information and ordering capabilities from Shopify to unlock unique O2O (Online to/from Offline) customer journeys and data capture. We provide a single app for Store Associates with Endless Aisle & Product discovery, Clienteling, Remote Selling/Messaging, Analytics and other capabilities.

Use endless aisle and rich product data for in-store product discovery
Order from both in-store and online assortment with mixed basket
Leverage existing customer data to personalise experience in-store & remotely
Accept inbound messages and send personalised outreach and mass campaigns
Capture customer preferences to improve further interactions

Pros

Enhances retail experience through comprehensive customer data usage
Provides an endless aisle feature for product discovery
Supports both in-store and online ordering with a mixed basket option
Utilizes customer data to personalize in-store and remote experiences
Enables remote selling and messaging for enhanced customer interaction
Facilitates acceptance of inbound messages and personalized outreach campaigns
Captures customer preferences to improve future interactions
Integrates seamlessly with Shopify for augmented online-to-offline customer journeys
Offers analytics capabilities for store associates

Cons

Potential challenges integrating with systems outside of Shopify
Requires comprehensive training for store associates to fully utilize features
Reliance on accurate customer data, which may be an obstacle if data is outdated or incorrect
Could be perceived as intrusive by customers if not used sensitively
Possibility of technical issues or downtime affecting app performance
May have a steep learning curve for some users due to complexity of features