Matomo Analytics

Develop by Shopify

Free plan available

"Own your data with precise ecommerce tracking and privacy first."

Gdpr compliance

Utm attribution

Cookieless tracking

User journey mapping

Enhanced ecommerce tracking

Consent-aware tracking

Visitor engagement monitoring

About Matomo Analytics

Launched Aug 25, 2025

Built by Shopify

Address

Kerken, DE

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Connect Matomo Analytics to your store for detailed traffic & behavior insights

Connect Matomo to your store in minutes and keep full ownership of your data. The app maps user's journey to Matomo Enhanced Ecommerce. Works with Matomo Cloud or On-Premise, UTM attribution, and consent-aware tracking. Built for privacy-focused brands across the globe.

Less then 2-minute setup; zero theme edits
Tracks customer views
Monitor visitor engagement and analyze customers journey
GDPR compliant, consent mode + cookieless fallback
UTM & referrer attribution (first-party)

Pros

Quick and easy setup; less than 2 minutes and requires no theme edits.
Full ownership of data, ensuring privacy and security.
Precise ecommerce tracking capabilities, including customer views and visitor engagement.
Comprehensive tools to analyze the customer journey.
Provides UTM and referrer attribution using first-party data.
GDPR compliant with consent mode and a cookieless fallback option.
Suitable for privacy-focused brands.

Cons

May require a certain level of technical expertise for optimal setup and integration.
Potential extra costs if opting for Matomo Cloud service compared to the On-Premise version.
Privacy-focused features might be complex for users unfamiliar with GDPR and similar regulations.
Limited direct integration with third-party applications compared to other analytics platforms.