Marka Metrics turns your orders, customers and store visits into clear answers. Track sales the way Shopify defines them, broken down by product, city, channel or payment method, and compare periods. Understand customers with segments, cohorts and predicted lifetime value. See how orders are paid and delivered, keep sales tax and VAT in view by state, country and rate, and find where shoppers leave: every page, the funnel and each checkout step. Export any table and schedule reports by email.

• Sales, product and customer dashboards that follow Shopify's sales definitions
• Sales tax by state and VAT by country, OSS and UK summaries, nexus tracking
• Customer segments, retention cohorts and predicted lifetime value
• Drop-off analysis: every page, the purchase funnel and each checkout step
• Export any table to CSV, Excel or PDF and schedule reports by email