MailerLite Email Automation

Develop by Shopify

$10-$20

/ Month

Free plan available 14 Days Free Trial

Build pro email templates, pop-ups, capture leads and more

Revenue tracking

Automated campaigns

Segmentation

Lead capture

Custom pop-ups

Landing pages

Abandoned cart emails

Shopify sync

Automated messages

About MailerLite Email Automation

Launched Jun 02, 2022

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

MailerLite is an email marketing platform with an intuitive UI that offers advanced marketing tools.

MailerLite gives e-commerce brands the tools to turn subscribers into customers. Its intuitive UI and powerful automation features make it easy to create, send, and optimize emails that drive sales. Connect MailerLite to Shopify and start growing your store with powerful email tools.

Seamlessly connect with your Shopify store to sync customers and subscribers
Showcase products in emails by pulling them directly from your Shopify store
Recover lost sales with abandoned cart emails and personalized follow-ups
Track revenue in real time to see exactly how emails impact sales
Grow your list with custom pop-ups and high-converting landing pages

Pros

Design beautiful newsletters and eye-catching pop-ups
Deliver targeted campaigns using segmentation
Stay connected with customers using automated e-commerce campaigns
Promote new products, win back lost sales, and grow your business
Tailor the experience to fit your business needs (eg, custom HTML editor, unsubscribe page builder, dedicated IP addresses)
Sync and store Shopify customers and newsletter subscribers
Import products directly from Shopify store to MailerLite account
Send automated messages and abandoned cart emails
Track revenue and see how emails directly affect sales
Grow subscriber list with custom pop-ups and engaging landing pages

Cons

Customer service issues, slow response and repeated recommendations
Abandoned cart block functionality not working properly
Delayed issue resolution leading to potential loss of sales
Relatively high cost at $30 per month with unresolved issues

Top Helpful Reviews

Transform Hypnosis

Oct 12, 2025 on Shopify

Does not even begin to work. After integrating shopify and Mailerlite together, there's no options to do anything on the shopify app besides create groups, and when I try to setup an automation, it says that "An e-commerce store must be connected to your account. Configure", which just sends me into a loop that does nothing. Submitted a support ticket and received no reply. Sorry, you get no stars for an app that doesn't function.

Treesnail Wellness

Sep 16, 2025 on Shopify

The tags are not working properly. Automations not sending due to tags not working. I contacted support and have been waiting 3 weeks for a resolution.

Subject English

Jul 23, 2025 on Shopify

I'm very happy with the customer support. Betânia was very helpful and quickly helped me and guide me with the problem I had. Thank you!

SkullJewellery

Mar 29, 2025 on Shopify

Absolutely horrible. I wasted 2 weeks and got zero sales from my emails. This has never happened before in 13-years using various email platforms. Support is a total joke and even though I only used 1/4 of my email credits they refused to give me any kind of a refund.

LUDOSATI

Mar 04, 2025 on Shopify

The plugin connects correctly. I do like Mailerlite the program. But this plugin lacks basic features such as importing and synchronizing tags. Without tags It's pretty difficult to categories the customers

Loopyful Design

Feb 03, 2025 on Shopify

It took e a while to understand how to make things work, but I also don't really have much knowledge in this field. I started to use it this week, it seems easy enough to understand and follow along with stats. I was looking for a system to send e-mail newsletters and I think I finally managed to do it :)

Butters and Blacksoap

Jan 25, 2025 on Shopify

Not easy to use. There are many glitches and server errors when trying to set up the pop-ups and automations. It's been over a week. Time to cut my losses and move on.

Icespa

Nov 27, 2024 on Shopify

Available settings in free plan are limited to the point of being useless. Other apps allow for far more advanced automation, we tested mailer lite for e-mail-marketing-campaigns. Turned out free plan doesn't even allow for adjusting language settings (for the newsletter subscription confirmations) which can quickly turn into legal troubles. The parts you can edit will save as edited but are not mailed out (the English defaults are sent anyways). Might be a good choice once paid for, doesn't convince me to do so.

Nailed It Disc Golf

Sep 10, 2024 on Shopify

Trust the poor reviews! I decided to go ahead and give them a try, and when I decided to pay for my 10k+ subscriber list they had a 30% off for 3 months. I clicked the link to apply this discount and it didn't work. So I reached out to customer service. The first rep (Andrew) refused to honor it as it doesn't work with Shopify billing them. After about 10 emails back and forth I left a poor review in their system for his customer service and a manager got back to me. The manager (Daniel) offered me about 40% of one month as a credit and I mentioned how I don't understand the math. He then said you are correct! And lowered his offer to 30% of a month. And will not offer the 30% of 3 months. I will be taking my business elsewhere as I recommend you do as well.

Depicta

Aug 01, 2024 on Shopify

We've paid over $200 to MailerLite for our subscription, and we migrated our subscribers from Mailchimp. We've completed the configuration, compliance, domain authentication, etc., yet after sending out our first campaign today, our account has been blocked and "Placed under review". We've only used 10,000 of our UNLIMITED monthly emails and 10,000 of our 15,000 allowed subscribers. They've blocked me from contacting customer support, as it requires us to submit it from our logged-in account page. I also can't delete my account or manage it in any way. So what now?

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