Lit Loyalty helps merchants build customer loyalty around store credit instead of traditional points. Customers earn store credit from their purchases and can use their balance toward future orders, creating a simple and easy-to-understand reward experience. Merchants can manage their loyalty members, configure earning rules and campaigns, and give customers a dedicated account experience where they can view their balance and membership benefits.

• Reward purchases with store credit customers can use on future orders
• Create campaigns with fixed store credit rewards or earning rate boosts
• Manage loyalty members and their store credit balances in one place
• Give customers a dedicated loyalty experience inside their customer account
• Reward customer events such as birthdays with personalized benefits