Lexer

Name: Lexer Introduction Video
Uploaded: 2024-04-03T23:12:02Z
Duration: 1 min 33 s
Description: Lexer’s CDXP helps brands become customer-centric.

Lexer

Develop by Shopify

Free plan available

Lexer’s CDXP helps brands become customer-centric.

Data collection

Marketing campaigns

Sales optimization

Data enrichment

Data connection

About Lexer

Launched Sep 07, 2022

Built by Shopify

Address

7391 Pacific Circle, Mississauga, ON, L5T 2A4, CA

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Introduction Video

Description

Lexer collects, connects & enriches your customer data. Deliver marketing campaigns to drive sales.

The Lexer Customer Data & Experience Platform (CDXP), built for retailers, serves as your all-in-one hub for insight-driven marketing, sales, and customer service. With an enriched single customer view, maintained in real-time and accessible across all platforms, you can genuinely understand and engage customers to drive profitable growth. Lexer’s onboarding, implementation, and strategic consulting services will help fill any gaps in your team’s resources to ensure a smooth transition.

Unification: we centralize your data so you can trust it across the board.
Enrichment: we create 150+ attributes per customer. Create metrics with meaning.
Predictive: unpack what customers do next with built for you propensity models
Segmentation: always on, or one-time campaigns to deliver personalization
Services: Our in-house success team are retail pros with playbooks ready for you

Pros

Helps brands become customer-centric
Integrates data from multiple sources
Provides actionable customer insights
Facilitates targeted marketing campaigns
Improves customer experience through personalized interactions

Cons

May have a learning curve for new users
Potential for data integration issues
Could be expensive for small businesses
Requires constant updates to maintain data accuracy

Top Helpful Reviews

Mountain Khakis

Mar 23, 2023 on Shopify

Whether segmenting by specific audiences for email campaigns or paid ads, Lexer gives us the tools to build these segments and then seamlessly export them to the platform where they’ll be activated. The user interface is clean and straightforward, making segment-building a visually streamlined process. We also heavily lean on Lexer as an integrated hub for inbound customer service questions and queries and use the Respond tool as our primary method of connecting with our customers. Support from Lexer has always been great - with a dedicated account support contact, we’re always able to reach out with questions about segment building or Lexer functionality and receive a timely response.