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8.2
LayerFive Audience & Analytics logo

LayerFive Audience & Analytics

Develop by Shopify

$299-$499

/ Month
Free plan available 30 Days Free Trial

Unified Marketing Insights with Attribution and Journey

Multi-touch attribution
Roas improvement
Visitor recognition
Identity resolution
Better personalization
Email segments
Improved retargeting
Customer journey visibility
2 Reviews
8.2
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About LayerFive Audience & Analytics

Launched Nov 01, 2020

Categories

Analytics Customer analytics Marketing analytics

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

LayerFive turbo charges Klaviyo and Meta ROI and delivers accurate attribution.

LayerFive improves visitor recognition on your site to increase retargeting audience and digital marketing ROI. LayerFive's innovative identity resolution detects more visitors and links data from the various platforms you use (email marketing, customer service, etc.), allowing for better personalization and bigger reach across email, SMS, and social. Grow your e-commerce with: Larger email segments within Klaviyo Improved Meta ROAS and retargeting performance Full customer journey visibility

LayerFive improves visitor recognition on your site to increase retargeting audience and digital marketing ROI. LayerFive's innovative identity resolution detects more visitors and links data from the various platforms you use (email marketing, customer service, etc.), allowing for better personalization and bigger reach across email, SMS, and social. Grow your e-commerce with: Larger email segments within Klaviyo Improved Meta ROAS and retargeting performance Full customer journey visibility more
  • Significantly improve ROI from Klaviyo Flows.
  • Improve Meta ROAS with Meta Conversion API and custom audiences
  • Multi-touch marketing attribution and customer journey insight to improve growth

Pros

  • Improves visitor recognition for increased retargeting audience
  • Enhances digital marketing ROI
  • Innovative identity resolution linking data from multiple platforms
  • Better personalization across email, SMS, and social
  • Enlarges email segments within Klaviyo
  • Improves Meta ROAS and retargeting performance
  • Provides full customer journey visibility
  • Multi-touch marketing attribution
  • Insights into customer journey to improve growth
  • Significantly improves ROI from Klaviyo Flows
  • Uses Meta Conversion API and custom audiences for better performance

Cons

  • Potential complexity in setup and integration with existing tools
  • May require a learning curve for new users
  • Possible dependence on other platforms such as Klaviyo and Meta for key benefits
  • Privacy concerns due to extensive data linking and tracking
  • Costs associated with the service could be a barrier for smaller businesses

Top Helpful Reviews

BILLY Footwear

Nov 01, 2023  on Shopify

We started using LayerFive in Spring of 2020 and never looked back. LayerFive has been tremendously helpful in giving the REAL picture of how our ad dollars are performing on both Facebook and Google. Both Facebook and Google have their own tools to give insight on their performance. The challenge is their data is skewed in favor of their own platforms to encourage businesses to spend more money on advertising which is not necessarily true. LayerFive cuts through the noise and gives business owners the truth: unbiased performance data showing the outcomes of your ad-spend. For us, LayerFive’s truth gives us confidence in our ad-spend allowing us to scale the spend up or down based on the customer’s behavior data. Billy Price Co-Founder of BILLY Footwear Seattle, Washington

Veiled

Oct 10, 2023  on Shopify

A must have for your ecommerce store! YOU CANNOT MAKE BUSINESS DECISIONS WITHOUT ACCURATE ATTRIBUTION! Google Analytics has been feeding us wrong information and making it difficult to maneuver. 100% recommend to anyone trying to scale the FB, GOOGLE and TIKTOK ads without wasting thousands of dollars on underperforming campaigns.

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