LayerFive Audience & Analytics

Name: LayerFive Audience &amp; Analytics Introduction Video
Uploaded: 2024-04-08T15:00:06Z
Duration: 1 min 33 s
Description: Unified Marketing Insights with Attribution and Journey

Develop by Shopify

$299-$499

/ Month

Free plan available 30 Days Free Trial

Unified Marketing Insights with Attribution and Journey

Multi-touch attribution

Roas improvement

Visitor recognition

Identity resolution

Better personalization

Email segments

Improved retargeting

Customer journey visibility

About LayerFive Audience & Analytics

Launched Nov 01, 2020

Built by Shopify

Address

SOUTH SAN FRANCISCO, CA, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

LayerFive turbo charges Klaviyo and Meta ROI and delivers accurate attribution.

LayerFive improves visitor recognition on your site to increase retargeting audience and digital marketing ROI. LayerFive's innovative identity resolution detects more visitors and links data from the various platforms you use (email marketing, customer service, etc.), allowing for better personalization and bigger reach across email, SMS, and social. Grow your e-commerce with: Larger email segments within Klaviyo Improved Meta ROAS and retargeting performance Full customer journey visibility

Significantly improve ROI from Klaviyo Flows.
Improve Meta ROAS with Meta Conversion API and custom audiences
Multi-touch marketing attribution and customer journey insight to improve growth

Pros

Improves visitor recognition for increased retargeting audience
Enhances digital marketing ROI
Innovative identity resolution linking data from multiple platforms
Better personalization across email, SMS, and social
Enlarges email segments within Klaviyo
Improves Meta ROAS and retargeting performance
Provides full customer journey visibility
Multi-touch marketing attribution
Insights into customer journey to improve growth
Significantly improves ROI from Klaviyo Flows
Uses Meta Conversion API and custom audiences for better performance

Cons

Potential complexity in setup and integration with existing tools
May require a learning curve for new users
Possible dependence on other platforms such as Klaviyo and Meta for key benefits
Privacy concerns due to extensive data linking and tracking
Costs associated with the service could be a barrier for smaller businesses

Top Helpful Reviews

BILLY Footwear

Nov 01, 2023 on Shopify

We started using LayerFive in Spring of 2020 and never looked back. LayerFive has been tremendously helpful in giving the REAL picture of how our ad dollars are performing on both Facebook and Google. Both Facebook and Google have their own tools to give insight on their performance. The challenge is their data is skewed in favor of their own platforms to encourage businesses to spend more money on advertising which is not necessarily true. LayerFive cuts through the noise and gives business owners the truth: unbiased performance data showing the outcomes of your ad-spend. For us, LayerFive’s truth gives us confidence in our ad-spend allowing us to scale the spend up or down based on the customer’s behavior data. Billy Price Co-Founder of BILLY Footwear Seattle, Washington

Veiled

Oct 10, 2023 on Shopify

A must have for your ecommerce store! YOU CANNOT MAKE BUSINESS DECISIONS WITHOUT ACCURATE ATTRIBUTION! Google Analytics has been feeding us wrong information and making it difficult to maneuver. 100% recommend to anyone trying to scale the FB, GOOGLE and TIKTOK ads without wasting thousands of dollars on underperforming campaigns.