Insertr: Marketing Automation

Develop by Shopify

$99-$299

/ Month

Free plan available 14 Days Free Trial

Add Inserts, Gifts, and Samples to Orders to Upsell/Cross sell

Configurable rules

Track upsell performance

Track cross sell

Add inserts easily

Free discount automation

Simple fulfillment

Specific conversion goals

About Insertr: Marketing Automation

Launched Dec 03, 2023

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

We track Physical Marketing Performance like you're used to tracking Email Marketing Performance!

Automatically add physical marketing inserts to orders based on customizable rules. Add free samples to first-time buyers, thank you cards to loyal customers, or promotional flyers based on cart contents. Inserts appear as $0 line items so your 3PL or warehouse picks and packs them seamlessly. No manual work required. Track which inserts drive subscription upsells and category cross-sells with built-in conversion tracking. A/B test different inserts to optimize performance.

Add inserts as $0 line items, 3PLs pick & pack automatically
Target by order value, customer tags, product type, and more
Automatically apply FREE discount to inserted products.
Works with any 3PL or WMS, no integration needed!
Track ROI: measure subscription upsells & cross-sell conversions

Pros

Leverages existing paid postage, reducing additional marketing costs.
Tracks performance of upsell and cross-sell campaigns accurately.
Enables tracking return on spend and lifetime value increases.
Exploits a 100% open rate channel by targeting existing orders.
Supports adding product/SKU as a line item for customer-specific inserts.
Allows configurable rules for easy addition of inserts, gifts, and samples.
Automatically applies free discounts to gift products.
Facilitates simple fulfillment by integrating with 3PL or WMS.
Helps achieve specific conversion goals for subscription upsells and category cross-sells.

Cons

Reliance on physical inserts could lead to additional handling time and complexity.
Effectiveness dependent on proper integration with 3PL/WMS systems.
May not reach new customers as effectively as digital channels.
Inserts may be disregarded or overlooked by customers even if opened.

Top Helpful Reviews

Tease Tea & Wellness Blends

May 02, 2024 on Shopify

Pack Label Ship is a game-changer for our business. It seamlessly integrates into our order fulfillment process, adding a layer of efficiency and customization that we didn't know we needed. One of the standout features is the ability to add free marketing items to orders post-purchase but pre-importation by our 3PL. This means that we can surprise and delight our customers without any hassle on our end. Whether it's inserting thank-you notes, promotional materials, or free samples, PLS automates the process based on rules we set up. These rules are easy to set up by product, order or customer tags. Another impressive feature is the level of control it gives us over our shipping process. By utilizing our product dimensions and customizable rules, we can dictate exactly how each order is packaged and shipped. This not only enhances the customer experience but also streamlines our fulfillment operations, saving us time and reducing errors. Another standout feature is the Physical Marketing Automation, which allows us to personalize the unboxing experience for our customers, even if our 3PL doesn't support it natively. (EX; I can set up rules for specific orders to include gift boxes or tissue that are listed as products within our 3PL) We're just getting started with it, but it's been a great experience so far and the support is highly responsive!

Tease Wholesale

Apr 25, 2024 on Shopify

How did it take so long to find an app like this?? We use this app to seamlessly add products to orders without our customers seeing them at checkout. Example use cases for us: -B2B/Wholesale orders: Adding in samples or catalogues etc -Free surprise gifts to customers -Post cards, samples, other types of collateral for our 3PL and warehouse to pick and pack accordingly. Our warehouse can only pack items that are on the order itself, so this app has helped with that tremendously! There is a lot of custom logic you can do based on customer and order tags as well. (IE you can put specific items in a customers first order to elevate their first impression) We're just getting started loving this app, and can't wait to run more ideas through it.

Blonyx

Apr 25, 2024 on Shopify

We switched to PLS from MYSA after they increased prices. It's more intuitive and is better suited to what we wanted to do.

Faster-Minis

Apr 24, 2024 on Shopify

Wow, this app is a breeze to navigate! We've only scratched the surface of its capabilities, but the features we've utilized have already considerably simplified our warehouse operations. Currently, we're automatically including shop rugs in orders for our loyal customers who have reached a certain spending threshold on their lifetime orders. Just imagine how effortless it would be to incorporate enticing promotions or attach personalized flyers based on each customer's unique purchase history. This app truly streamlines our workflow!

Bliss™

Apr 24, 2024 on Shopify

I needed to add certain pieces (welcome card, shaker bottle) to every order of a new customer, and this works like magic. The support is absolutely amazing as well from the creator of the app himself!