Every ad platform takes credit, and their numbers rarely match your store. HonestTag gives Meta, Google and the other platforms you send to a clean signal from your real Shopify orders, buyers marked new or returning once confirmed, so you can aim at new buyers. The sales your pixels miss still reach them, and you see each platform's claims beside its first-click new customers. From Starter, every attributed order keeps its proof. From Truth, a weekly scale, hold or cut call. No theme edit.

• Optimize on every verified sale, with new-customer goals when you choose them
• Send Meta and Google the sales your pixels miss, straight from your orders
• See what each platform claims beside its first-click new customers
• Stop paying to win back buyers: track NCAC and NMER from real orders
• From Truth: weekly Scale, Hold or Cut, or no verdict; first in about 6-9 weeks