Where Knowledge Meets Innovation
Holdout runs A/B tests on your storefront without touching theme files. Describe the change you want, preview both versions, choose the audience and the goal, then launch. It measures conversion rate, revenue per visitor, add-to-cart and order value, and applies the winner as a runtime rule you can roll back at any time. Every test is held to a minimum duration and a calibrated threshold. When the data falls short, Holdout says so instead of naming a winner.
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