Google Tag Manager GA4

Develop by Shopify

$4-$19.9

/ Month

7 Days Free Trial

Track GA4 events easily with Google Tag Manager for Enhanced Ecommerce.

Dynamic remarketing

Enhanced conversions

Installs tag manager

Tracks ga4 events

Enhanced ecommerce support

About Google Tag Manager GA4

Launched Sep 22, 2025

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Install Google Tag Manager and Google Analytics 4 Enhanced Ecommerce Tracking

Easy way to install Google Analytics 4 and Google Tag Manager. Tracks all GA4 events including purchase,begin_checkout,add_payment_info, add_shipping_info and more. Includes Enhanced Conversions with Card Data, Google Ads Dynamic Remarketing, Google Ads Conversion Tracking, Server-Side tracking, Built-in Consent Mode V2, Meta Pixel+ Meta Conversion API (server-side) and event decoupling. Built-in GA4 server-side event tracking. Can be used with Google & YouTube.

Installs Google Tag Manager using Web Pixels API and server-side tracking.
Tracks all Google Analytics 4 events including 'purchase' and transactions.
Includes Enhanced Conversions support and Cart Data
Meta (Facebook) Pixel + Meta Conversions API with automatic event decoupling.
Real-Time Google Merchant Center sync with attribute validation [NEW]

Pros

Easily tracks a wide range of GA4 events, such as page views, item interactions, cart modifications, and transactions.
Facilitates installation of Google Tag Manager using the Web Pixels API.
Supports Enhanced Ecommerce features by Google, enhancing tracking and reporting capabilities.
Includes support for Enhanced Conversions and Cart Data for more detailed analytics.
Full access to all features within a single plan, simplifying the user experience.
Enables integration with Google Ads Dynamic Remarketing for better ad targeting.

Cons

May require a learning curve for users unfamiliar with Google Tag Manager or GA4.
Potential for technical issues if not properly configured or maintained, as is common with analytics tools.
Limited reviews and user feedback available, making it hard to gauge user satisfaction comprehensively.