Forma | Surveys that Convert

Develop by Shopify

$19.99

/ Month

Free plan available 14 Days Free Trial

The survey app built to lift conversion & collect data for you

Theme integration

Customizable surveys

Real-time data

Custom discounts

Export to csv

Survey builder

Admin portal

Survey library

About Forma | Surveys that Convert

Launched Jun 05, 2024

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Lift conversion. Run customer & product research. Collect zero party data. Consolidate your popups.

Forma is an easy customer research tool for Shopify merchants designed to drive conversion. Get data and insights from abandoned and converted customers on your brand, product, and more. Collect zero party data directly from your customers, and download real-time data to inform business & brand decisions. Forma adds customizable surveys to your product page that customers complete for a small discount, providing you instant answers to your biggest questions while enhancing customer experiences.

Fully customizable survey builder so you can ask your most pressing questions
Access to your customer data in the admin portal, with option to export (CSV)
Works directly with your theme with customizable CTA/survey style, format, text
Full access to a survey and question library across brand and product topics
Lightweight and integrated directly into Shopify admin with easy setup

Pros

Easy to use customer research tool for Shopify merchants
Designed to drive conversion and enhance customer experience
Collects zero party data directly from customers
Allows for real-time data download to inform business and brand decisions
Customizable surveys on the product page
Offers small discounts to encourage survey completion
Fully customizable survey builder
Access and option to export customer data
Seamless integration with Shopify themes with customizable CTA/survey styles
Access to a survey and question library on various topics
Ability to set custom discount levels and specific questions for each product

Cons

Potential dependency on offering discounts which might affect profit margins
Customization options might require a learning curve for some users
Surveys might detract from user experience if not implemented carefully
Limited to Shopify merchants
Survey engagement rates might vary and could require optimization over time

Top Helpful Reviews

Vintage Online

Nov 20, 2024 on Shopify

Forma has become our go-to app for doing product research. We quickly got insights on the right price points and also what items are optimal for bundling and cross-sell.

Shophouse

Nov 12, 2024 on Shopify

Amazing app! Has helped drive conversion, and provides new customer data around our brand, product, pricing, and more. We appreciate the pre-loaded survey questions that are easily customizable, and how easy it is to install and use.