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Forma | Surveys that Convert logo

Forma | Surveys that Convert

Develop by Shopify

$19.99

/ Month
Free plan available 14 Days Free Trial

The survey app built to lift conversion & collect data for you

Theme integration
Customizable surveys
Real-time data
Custom discounts
Export to csv
Survey builder
Admin portal
Survey library
Claim Offer
Install App

About Forma | Surveys that Convert

Launched Jun 05, 2024

Categories

Pop-up Survey

Built by Shopify

Address

5201 Eden Ave, Ste 300, Edina, MN, 55436, US

Website Support Portal Privacy policy Tutorial FAQ Document
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Description

Lift conversion. Run customer & product research. Collect zero party data. Consolidate your popups.

Forma is an easy customer research tool for Shopify merchants designed to drive conversion. Get data and insights from abandoned and converted customers on your brand, product, and more. Collect zero party data directly from your customers, and download real-time data to inform business & brand decisions. Forma adds customizable surveys to your product page that customers complete for a small discount, providing you instant answers to your biggest questions while enhancing customer experiences.

Forma is an easy customer research tool for Shopify merchants designed to drive conversion. Get data and insights from abandoned and converted customers on your brand, product, and more. Collect zero party data directly from your customers, and download real-time data to inform business & brand decisions. Forma adds customizable surveys to your product page that customers complete for a small discount, providing you instant answers to your biggest questions while enhancing customer experiences. more
  • Fully customizable survey builder so you can ask your most pressing questions
  • Access to your customer data in the admin portal, with option to export (CSV)
  • Works directly with your theme with customizable CTA/survey style, format, text
  • Full access to a survey and question library across brand and product topics
  • Lightweight and integrated directly into Shopify admin with easy setup

Pros

  • Easy to use customer research tool for Shopify merchants
  • Designed to drive conversion and enhance customer experience
  • Collects zero party data directly from customers
  • Allows for real-time data download to inform business and brand decisions
  • Customizable surveys on the product page
  • Offers small discounts to encourage survey completion
  • Fully customizable survey builder
  • Access and option to export customer data
  • Seamless integration with Shopify themes with customizable CTA/survey styles
  • Access to a survey and question library on various topics
  • Ability to set custom discount levels and specific questions for each product

Cons

  • Potential dependency on offering discounts which might affect profit margins
  • Customization options might require a learning curve for some users
  • Surveys might detract from user experience if not implemented carefully
  • Limited to Shopify merchants
  • Survey engagement rates might vary and could require optimization over time

Key Features

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