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Customer reviews: Finaloop

Develop by Finaloop

Finaloop is a powerful accounting automation app designed to simplify financial management for Shopify merchants. This review covers its features, pros, cons, and real user experiences to help you decide if it’s the right tool for your business.

Reviews (60)

Overall rating
4.9

What Merchants Think

Merchants generally have a positive perception of Finaloop, lauding its ability to simplify the complex world of eCommerce accounting while providing a seamless integration with Shopify and other sales channels. Many users switch from traditional bookkeeping services or platforms like QuickBooks due to the increased efficiency, reliability, and time-saving aspects offered by Finaloop. The app's user-friendly interface and highly responsive support team consistently receive high praise.

Key Strengths

  • Seamless integration with Shopify and other e-commerce platforms.
  • Highly responsive and helpful customer support team.
  • User-friendly interface with real-time financials and accurate reporting.
  • Time-saving automation for inventory and expense categorization.
  • Reduction in bookkeeping costs and elimination of manual reconciliation tasks.
  • Advanced features that replace traditional accounting systems like QuickBooks.

Common Concerns

  • Pricing tier structure based on revenue can be a mismatch for high-margin small businesses.
  • Some users experienced issues with AR handling for non-Shopify payments.
  • Concerns about accuracy and slow issue resolution for certain accounting tasks.
  • Short trial period might not allow enough time to fully assess the platform’s capabilities.

Final Thoughts

Finaloop is widely recognized as a game-changer in the eCommerce accounting space, offering a modern and efficient alternative to more traditional tools like QuickBooks. With its intuitive design and robust feature set tailored for online businesses, the app helps users streamline their financial management. While most feedback is overwhelmingly positive, some users find the pricing and initial adaptation challenging. Overall, Finaloop is highly recommended for businesses seeking an eCommerce-focused accounting solution.

OrnamentallyYou

Jun 09, 2025  on Shopify

Fantastic company and partners. Their team works extremely hard and they're truly kind when it comes to working with sellers. This company is very ethical, and when we had issues unrelated to them they were very understanding when many other software vendors wouldn't be. Their dashboard is easy and straightforward. Also there's many integrations that you wouldn't expect. Their network effects and growing popularity shine through. This is a very healthy company and that in part makes them a good financial partner for your business.

Woodchucks Wood

May 22, 2025  on Shopify

I've been on the app for about 2 mos now and am still learning, but 1) The initial integration was SUPER EASY (we sell on 5 channels including Amazon) 2) The support I have received is Top Notch and easily one of the top software companies I've ever interacted with. I am coming off of QuickBooks and A2X. While A2X made QB more manageable, after being on Finaloop I can see how outdated it is and how bad it is for an eCommerce business - never mind the cost savings. I am so grateful to the person for the recommendation to give this a try! Highly recommend!

theory11

May 06, 2025  on Shopify

Excellent product and phenomenal team.

Bare Babe

May 05, 2025  on Shopify

I've had a great experience using Finaloop over the past couple years. I decided to use them over more standard accounting software mainly because of the price, but it's also been much more convenient and easy to use than I expected. Being able to chat with the accountants is very helpful. I haven't had to hire a bookkeeper at all, which has been great! I also love that the whole system is tailored to e-commerce stores. They do a great job of providing extra insights and help specifically for e-commerce, so it makes it much easier to understand where your business is actually at. Oh - and the live syncing with your platforms is a game-changer! No more waiting for 10+ days for your books to close from the previous months. I'm able to get a live glance at where my business is really at, anytime. So great! Highly recommend for anyone in e-commerce looking for reliable, easy to manage accounting software.

Unboxme

May 01, 2025  on Shopify

Finaloop has been life changing. After switching over from another horrible platform, the difference has been black and white. The customer service is amazing, the books are accurate, and we never have to worry about out of date financials again! 100% worth the cost!

Tokushu Knife

Mar 31, 2025  on Shopify

Finaloop is more than an just an app. They are a well polished bookkeeping powerhouse. I cannot tell you how much time they have saved me. Also, there is a very clear "task list" for instances where they need information from you, however its very clear, and they guide you every step of the way. Thanks team, for real time books!

Gleamin

Mar 10, 2025  on Shopify

As a 100% bootstrapped company, having precise financial control and visibility has been crucial for our survival and growth, particularly as we expand our product line - Finaloop has offered just that - AND MORE.

Naternal

Mar 10, 2025  on Shopify

The Finaloop team is very responsive and their platform has radically improved the quality and usefulness of our accounting functions. I highly recommend their tool.

Relaxe

Feb 06, 2025  on Shopify

Working with Finaloop has been a total dream. I've gone through every bookkeeper imaginable. We switched from Bench in 2022, and since then, our books have been in tremendous shape. Clean user interface, tools, and reporting. Software is reliable. Most impressively, team is SUPER responsive which is a sign of an A+ company to work with. They're on top of everything, always. To my knowledge (and I've worked with many), they're the best eCommerce accountant out there right now.

Fresh Sends

Jan 29, 2025  on Shopify

THE Shopify accounting app. Accountants are expensive, QBO is a pain in the rear - do yourself a favor and hop on the Finaloop train! As an e-com focused solution, Finaloop plugs right into all of your various sales channels and makes auto-categorizing and inventory accounting easier than ever. The support team is also top notch in both their responsiveness and assistance to ensure tasks are correctly completed.

Ungloo Store

Dec 15, 2024  on Shopify

I was paying a bookkeeper a lot of money to keep my books in order on my shopify store, Amazon seller account and Etsy account. Once I plugged in Finaloop I felt confident I had everything I needed to no longer pay a bookkeeper. I've been on it for about 5 months and so far it's been great. I really like all of the reports I can run. Super smooth and easy.

Freedom Rave Wear

Oct 20, 2024  on Shopify

Great app, if you need to get insights on your business that are up to date there isn't a better service I have found.

&Collar

Oct 20, 2024  on Shopify

Love Finaloop. Legit the best in the space (QBO before and looked at lots of other providers as well). Incredible team, great product.

Shorebird

Oct 20, 2024  on Shopify

We onboarded onto the Inventory IQ functionality and while it takes a little time setup (worth it), it is incredibly helpful to have real-time landed costs and fulfillment automated that funnels through all other expenses to give us our profitability metrics we need. Very intuitive for Ecommerce businesses and it allows you to have clarity into your business expenses including inventory that before Finaloop was opaque.

Junglewood Apparel

Oct 20, 2024  on Shopify

Don't get Quickbooks -- jump straight to Finaloop. You'll thank me later.

National Body Armor

Oct 20, 2024  on Shopify

After operating my Shopify store for 6 years, and having used two other well known accounting platforms and a local accountant, I can affirmatively say this is the best-why? it is built by people who understand how an online business works. Our books are updated in real time (without the need for a human) and we finally have real accurate data at all times to work with. We can make accurate decisions based on this system. It far exceeds the capabilities of any other eCommerce accounting system for Shopify that I have seen.

Netrition

Oct 20, 2024  on Shopify

Finaloop has been a game changer for us. It’s made managing our finances seamless by automatically categorizing expenses and syncing directly with our Shopify store. The integration was easy, and it’s saving us tons of time that we used to spend on manual bookkeeping. Highly recommended for Shopify users looking to streamline their accounting!

Popped

Oct 20, 2024  on Shopify

As an e-com brand, you will save sooo much time, money, and effort using Finaloop instead of another software like QuickBooks

NICOBLU

Oct 20, 2024  on Shopify

Both the app functionality and the Finaloop team are the best around. I've used other accounting apps and would never go back.

MODL Outdoors

Oct 20, 2024  on Shopify

A new generation of accounting and financial reporting. So much better than Quickbooks. If you have a basic understanding of how your books work, you can all but manage them yourself and have real-time financials at your fingertips 24/7 - no more back and forth with bookkeepers, mess of spreadsheets, or delays.

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