Omniconvert AB testing + CRO

Name: Omniconvert AB testing + CRO Introduction Video
Uploaded: 2024-04-06T15:39:05Z
Duration: 1 min 33 s
Description: Advanced AB Testing Experimentation and CRO Tool

Develop by Shopify

Free plan available

Advanced AB Testing Experimentation and CRO Tool

Behavioral targeting

A/b testing

Advanced segmentation

Customer surveys

Easy interface

Web personalization

Website overlays

About Omniconvert AB testing + CRO

Launched Oct 30, 2023

Built by Shopify

Address

PO BOX 99900 GR 115 960, RPO SDM, Fergus, ON, N1M 0B7, CA

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Introduction Video

Description

Increase your conversion rate with A/B testing, overlays and surveys: Free for up to 50K visitors/mo

A/B testing made easy: test your strategies and plan your experiments with an easy Visual Editor or via code. Improve Conversion Rate: Test different images, copy, content, shipping or pricing - by location, or advanced targeting. Get more revenue: Run pricing or shipping tests to grow CV AOV, abandonment rate and conversion rate Web Personalization: Omniconvert Explore helps to power up your visitor interactions with everything you know about them. Deliver relevant, real-time experiences.

A/B Testing via an easy-to-use interface for non-technical marketers
Overlays: easily to use templates to capture leads or prevent cart abandonment
Surveys to collect customer feedback: logic branching and segmentation
Personalization: adapt your website with CRM data, RFM, weather, traffic & more
Advanced segmentation: >40 variables: traffic source, UTM campaigns & a lot more

Pros

A/B Testing via an easy-to-use interface for non-technical marketers
Advanced segmentation with over 40 variables including traffic source, UTM campaigns, and more
Web Personalization to deliver relevant, real-time experiences based on visitor interactions
Website Overlays to turn visitors into customers with timely and relevant messages
Optimization on the go to improve the Conversion Rate
Surveys with logic branching and segmentation to collect customer feedback

Cons

Potential learning curve for users new to A/B testing and CRO tools
Advanced features may require more time to fully understand and utilize
Dependence on accurate data and user interactions for effective personalization
Possible complexity in integrating CRM data, RFM, and other external data sources