How to use Essential Search Optimization? Analyze search queries to get a better understanding of what your visitors are looking for. Redirect No Search Results pages to products or collections that could be good replacements. Redirect brand or collections searches to the actual brand or collection landing pages (i.e. search for Sofas should take visitors to a landing page about Sofas, not to a search results page).

• Optimize on-site search
• Redirect searches with no results
• Improve the store's conversion and get more sales
• Analyze what your visitors are searching for and improve your catalog
• No fluff - just the Essential functionality to improve search