Essential CRO Split AB Testing

Develop by Shopify

Built for Shopify

Free plan available

Effortlessly A/B test themes for optimal conversion and design insights.

About Essential CRO Split AB Testing

Launched Jun 10, 2025

Built by Shopify

Address

Translation & Innovation Hub,, 80 Wood Lane, London, W12 0BZ, GB

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Description

AB Test & Split Test Theme Templates: CRO Tool for Template Testing, Theme Optimization & Page Test.

Easily AB test different theme templates for product pages, collections, landing pages, and more. Our CRO tool lets you run theme AB tests & optimize templates helping you discover what layout or design drives more sales without coding, developers, or complex setup. Our ab test tool helps you optimize store, do page testing, work on product page optimization, or conversion optimization. Choosing between two different content layouts has never been simpler.

Split test any page template: product pages, collections, homepage, etc
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Top Helpful Reviews

Mazno

Dec 04, 2025 on Shopify

Works seamlessly. We're able to easily perform multiple tests for both themes and specific templates (sections) without issue. Great tool. Highly recommend.

4Flaunt

Nov 02, 2025 on Shopify

This A/B Testing app lets us test pages, templates, even full themes with ease. The setup is smooth, results are clear, and it’s helped us make data-backed design decisions that actually boost conversions.

Paradise Posters

Aug 04, 2025 on Shopify

Great app with super helpful team. Results are starting to roll in so highly recommend this app for anyone looking to a test in a simple yet effective way.

Elfas Namuose

Jul 30, 2025 on Shopify

Finally found a way to test homepage and collection layouts without touching any code. This app makes it super simple to see what works best for conversions, and the results are easy to understand. Highly recommend for anyone serious about optimizing their Shopify store.

The Bug Note

Jul 11, 2025 on Shopify

I’ve been using this app to test different product page layouts, and it’s been super easy to set up and run experiments. No code needed, and the results are clear and helpful. It runs smoothly in the background without affecting site speed.