Fairing: Post Purchase Surveys is an innovative tool designed to provide businesses with valuable customer insights through post-purchase surveys. Formerly known as Enquire, Fairing is capable of delivering actionable data in just one week, surpassing the capabilities of traditional survey tools. By integrating with popular platforms such as Meta, TikTok, and TV, users can measure the effectiveness of their marketing channels through targeted attribution surveys appended to customer orders. The app captures essential information on customer attribution, Net Promoter Score (NPS), personalization, conversion rate optimization (CRO), and market research. Additionally, Fairing's Shopify Plus certification ensures seamless implementation into existing checkout processes, supporting integrations with Triple Whale, Klaviyo, and more. With its template library of over 25 pre-built survey questions and the ability to tailor surveys based on customer profiles, Fairing is an essential tool for businesses looking to enhance ROI and deepen their understanding of their audience. Plus, its compatibility with Shopify's Order Status and Thank You Page Checkout Extensions further streamlines its deployment in online retail environments.

Elevar Conversion Tracking is an advanced tool designed to enhance conversion tracking for Direct-to-Consumer (D2C) brands by transforming shopping behavior into structured, trackable events. It leverages a sophisticated data layer with server-side tracking to ensure accurate attribution across various marketing platforms such as Facebook CAPI, Google Ads, GA4, TikTok, Klaviyo, and Pinterest. The app features Session Enrichment to recognize returning users and combat data loss due to iOS restrictions, while Checkout Extensibility Support further optimizes the customer journey. Elevar's User Identity Graph efficiently stores and analyzes click IDs, customer information, and attribution data to empower marketers with first-party insights. Its robust integration with GDPR consent frameworks ensures compliance, offering both client-side and server-side options. This comprehensive solution allows eCommerce businesses to strategically enhance marketing ROI and make informed decisions using a complete customer and eCommerce Data Layer tailored for Google Tag Manager.