Dynamic Yield by Mastercard

Develop by Shopify

Free plan available

Deep Learning Recommendations, Personalization, & A/B Testing

A/b testing

Personalization

Deep learning recommendations

Product attributes enhancement

3rd party cookie support

Cross-channel personalization

Instant deployment

Marketer-friendly

Impact measurement

About Dynamic Yield by Mastercard

Launched Mar 30, 2023

Built by Shopify

Address

Rua Conselhero Brotero 1250, São Paulo, SP, 01232011, BR

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Description

Dynamic Yield helps companies quickly deliver and test personalized, optimized, experiences.

With Dynamic Yield leading global brands can quickly deliver and test personalized, optimized, and synchronized digital customer interactions on top of their existing Commerce solutions. Note: This app is a newer version of the old Shopify app, and includes additional enhancements such as adding more product attributes to Dynamic Yield, 3rd party cookie support, and more. Install this app if you haven’t previously installed the old app on your store.

Agility: Experiment more and run personalization at scale, across any channel
Platform breadth: Instantly deploy advanced personalization strategies
Marketer-friendly: Built with marketers in mind, requires minimal IT involvement
Results-focused: Measure the true impact of tests on any digital interaction
Open architecture: Easily integrate with the tools you already use

Pros

Deep Learning Recommendations: Utilizes deep learning to provide intelligent recommendations
Personalization: Offers advanced personalization features for tailored customer experiences
A/B Testing: Capabilities to test and optimize digital interactions effectively
Enhanced Features: New version with more product attributes, support for 3rd party cookies, and other improvements
Agility: Enables quick experimentation and personalization at scale across multiple channels
Platform Breadth: Facilitates the deployment of advanced personalization strategies instantly
Marketer-Friendly: Built with a user-friendly interface that requires minimal IT involvement
Results-Focused: Measures the true impact of tests on digital interactions, providing actionable insights
Open Architecture: Easily integrates with existing tools, enhancing its usability and adaptability

Cons

New Version: Potential learning curve for users familiar with the old version
Dependency on 3rd Party Cookies: Involvement of 3rd party cookies might raise privacy concerns
Complexity: The wide range of features might be overwhelming for new users
Cost: Advanced features may come with higher pricing, possibly making it less accessible for smaller businesses
Integration Challenges: Despite its open architecture, some integration issues with specific tools might occur