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Dumb Reports

Free plan available

Making e-commerce data interesting and amusing.

Customer habits insights
Unique purchase patterns

About Dumb Reports

Launched Dec 06, 2020

Categories

Built by eCommerce Reports

BON Loyalty Program & Rewards logo
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Description

Going through customer data is usually dull - inundated with clickthroughs, conversion charts, and a host of complex terminologies. It’s no surprise that big data gets a bad rap. With Dumb Reports, we’re trying to make data fun. The idea is not to get you more conversions: but to help you know your customers’ silly habits, their unusual purchase patterns, and more unique but not-really-important stuff. For example: * David likes to shop on weekends, while Nora always purchases on...

Going through customer data is usually dull - inundated with clickthroughs, conversion charts, and a host of complex terminologies. It’s no surprise that big data gets a bad rap. With Dumb Reports, we’re trying to make data fun. The idea is not to get you more conversions: but to help you know your customers’ silly habits, their unusual purchase patterns, and more unique but not-really-important stuff. For example: * David likes to shop on weekends, while Nora always purchases on... more

Pros

  • Makes data analysis more enjoyable
  • Provides amusing and unique insights into customer behavior
  • Breaks the monotony of traditional data interpretation
  • Can be a fun way to engage with e-commerce metrics

Cons

  • Doesn't focus on improving conversions
  • Might be seen as not serious enough for critical business decisions
  • Potentially misses crucial data insights

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