The GFP Sustainability App empowers e-commerce businesses to contribute to environmental conservation by investing in tree planting or forest preservation with every completed transaction. By integrating this sustainability plug-in, businesses can engage customers in their eco-friendly mission, effectively communicating their commitment to the environment during the checkout process. The app provides a personalised dashboard, enabling users to track, report, and visualise their positive environmental impact in real time. Businesses have the flexibility to decide how they wish to invest—whether per item, order, or as a percentage of sales. Additionally, the app allows for customer contributions, fostering a community-driven approach to sustainability. With access to a range of certified, science-backed climate projects, businesses can transparently share their climate action progress through informative impact cards.