Datahash ‑ Conversions API

Develop by Shopify

Free plan available

Improve ROAS with no-code conversions api (CAPI) in 15 minutes

Event tracking

No-code integration

15-minute setup

First-party data

Ad platform integration

Cookie-less tracking

Privacy-first

About Datahash ‑ Conversions API

Launched May 15, 2024

Built by Shopify

Address

201 3rd St, #200, San Francisco, CA, 94103, US

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Description

Harness the power of first-party data

Datahash enables marketers to improve ROAS by unlocking value from their first-party customer data compliantly, in a cookie-less, privacy-first digital ecosystem. Marketers can now set up all type of first-party data integrations through Conversions API (CAPI) to Ad platforms such as Meta, Google, Snapchat, TikTok, X, LinkedIn in just 15-minutes. Datahash provides ease-of-access to first-party data that gives brands and marketers ability to improve results of marketing efforts..

Effortlessly integrate CAPI event tracking in 15 minutes (no coding needed).
Ensure compliant and secure first-party data tracking
Overcome challenges posed by cookie-deprecation in a future-proof way

Pros

No-code setup allows marketers to integrate CAPI event tracking in just 15 minutes, making it accessible for users without technical expertise
Enhances Return on Advertising Spend (ROAS) by leveraging first-party customer data in a compliant manner
Operates in a cookie-less, privacy-first digital environment, making it future-proof against cookie deprecation
Supports a wide range of popular ad platforms, including Meta, Google, Snapchat, TikTok, X, and LinkedIn
Ensures compliance and security in first-party data tracking, which is crucial for maintaining user trust and adhering to privacy regulations

Cons

The app might require users to have a well-organized first-party data strategy in place, which could be a challenge for less experienced marketers
Potentially limited to marketers who focus on digital advertising platforms that are compatible with the app's integrations
May not offer the same level of sophistication or customization as more complex or code-heavy solutions