TikTok Ads Conversion Tracking

Name: TikTok Ads Conversion Tracking Introduction Video
Uploaded: 2024-04-08T20:27:06Z
Duration: 1 min 33 s
Description: Accurately track tiktok ads performance and build audiences.

Develop by Shopify

$59

/ Month

Free plan available 7 Days Free Trial

Accurately track tiktok ads performance and build audiences.

Web tracking

Server tracking

Tiktok pixel

Event deduplication

About TikTok Ads Conversion Tracking

Launched Dec 20, 2023

Built by Shopify

Address

30 North Gould Street, Sheridan, WY 82801, Sheridan, WY, 82801, US

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Introduction Video

Description

Accurate TikTok Ads conversion tracking with Pixel & Events API - no-code setup in one click.

Improve TikTok Ads conversion tracking using TikTok Pixel and TikTok Events API (CAPI). Automatically track Add to Cart, Checkout, and Purchase events with a no-code setup. TikTok Events API helps reduce data loss caused by iOS 14+ privacy changes and ad blockers. Tracks purchases for Shopify gateways that redirect to the Thank You / Order Received page. Supports Shop Pay, PayPal, and Shopify Payment Gateway. Built for DTC & ecommerce stores. Get Support: [email protected]

One-click setup for TikTok Pixel and TikTok Events API (CAPI)
Accurate Add to Cart, Checkout, and Purchase event tracking
Reduce conversion loss from iOS 14+ privacy changes
Improve tracking accuracy even when ad blockers are active
Works with Shopify gateways redirecting to Thank You page

Pros

Accurately tracks important ecommerce events via web and server side tracking
Combines both Tiktok pixel (browser side) and Tiktok Events API (server side) for comprehensive tracking
Helps in optimizing Tiktok ad campaigns
Enables event deduplication for accurate conversion records