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TikTok Ads Conversion Tracking logo

TikTok Ads Conversion Tracking

Develop by Shopify

$59

/ Month
Free plan available 7 Days Free Trial

Accurately track tiktok ads performance and build audiences.

Web tracking
Server tracking
Tiktok pixel
Event deduplication

About TikTok Ads Conversion Tracking

Launched Dec 20, 2023

Categories

Built by Shopify

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Introduction Video

Description

Accurate TikTok Ads conversion tracking with Pixel & Events API - no-code setup in one click.

Improve TikTok Ads conversion tracking using TikTok Pixel and TikTok Events API (CAPI). Automatically track Add to Cart, Checkout, and Purchase events with a no-code setup. TikTok Events API helps reduce data loss caused by iOS 14+ privacy changes and ad blockers. Tracks purchases for Shopify gateways that redirect to the Thank You / Order Received page. Supports Shop Pay, PayPal, and Shopify Payment Gateway. Built for DTC & ecommerce stores. Get Support: [email protected]

Improve TikTok Ads conversion tracking using TikTok Pixel and TikTok Events API (CAPI). Automatically track Add to Cart, Checkout, and Purchase events with a no-code setup. TikTok Events API helps reduce data loss caused by iOS 14+ privacy changes and ad blockers. Tracks purchases for Shopify gateways that redirect to the Thank You / Order Received page. Supports Shop Pay, PayPal, and Shopify Payment Gateway. Built for DTC & ecommerce stores. Get Support: [email protected] more
  • One-click setup for TikTok Pixel and TikTok Events API (CAPI)
  • Accurate Add to Cart, Checkout, and Purchase event tracking
  • Reduce conversion loss from iOS 14+ privacy changes
  • Improve tracking accuracy even when ad blockers are active
  • Works with Shopify gateways redirecting to Thank You page

Pros

  • Accurately tracks important ecommerce events via web and server side tracking
  • Combines both Tiktok pixel (browser side) and Tiktok Events API (server side) for comprehensive tracking
  • Helps in optimizing Tiktok ad campaigns
  • Enables event deduplication for accurate conversion records

Cons

  • Potential complexity in integrating both web and server side tracking
  • May require technical expertise to set up effectively
  • Dependent on TikTok's evolving tracking capabilities and policies

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