charles

Develop by Charles GmbH

Free plan available

Engage customers with a loveable WhatsApp channel

Marketing campaigns

Automated journeys

Desktop messaging

Custom carts

Gdpr opt-ins

About charles

Launched May 19, 2022

Built by Charles GmbH

Email :

[email protected]

Address

Kleine Präsidentenstraße 1, Berlin, 10178, DE

Website Privacy policy

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Description

WhatsApp marketing platform that enables brands to build, manage, and profit from a WhatsApp channel

charles is a WhatsApp marketing platform made in Berlin. The easy-to-use platform enables brands to run a powerful, GDPR-compliant WhatsApp channel – with rich functionality. Its key features are Campaigns and Journeys. With Campaigns, you can send outbound marketing messages to your consumers, and track responses. With Journeys, you create and send engaging automated conversational flows – like WhatsApp product finders and Black Friday competitions. Plus analytics and proactive support.

Journeys: automate and personalize message flows to save time and effort
Campaigns: interface to create, send and analyze WhatsApp marketing campaigns
WhatsApp messaging inbox on your desktop to manage chats across teams
Commerce: send custom carts directly in WhatsApp
Chat-ins: GDPR compliant opt-in widgets for your website

Pros

Easy-to-use platform makes it accessible for non-technical users
GDPR-compliant ensures legal peace of mind for EU businesses
Rich functionality, including Campaigns and Journeys for marketing automation
Analytics feature helps track and analyze campaign performance
Proactive support available for troubleshooting and assistance
Journeys feature enables creation of engaging automated conversational flows
Campaigns feature allows sending and tracking of outbound marketing messages
WhatsApp messaging inbox on desktop facilitates team collaboration
Commerce feature allows sending custom carts directly within WhatsApp
GDPR compliant opt-in widgets (Chat-ins) for website integration

Cons

Potential dependency on WhatsApp platform, which may introduce limitations
May require ongoing management and monitoring to maintain campaign effectiveness
Initial setup and learning curve might be challenging for some users
Cost factors related to platform usage could be a concern for small businesses
Limited to WhatsApp, restricting to users who do not use or prefer other platforms