charles is a WhatsApp marketing platform made in Berlin. The easy-to-use platform enables brands to run a powerful, GDPR-compliant WhatsApp channel – with rich functionality. Its key features are Campaigns and Journeys. With Campaigns, you can send outbound marketing messages to your consumers, and track responses. With Journeys, you create and send engaging automated conversational flows – like WhatsApp product finders and Black Friday competitions. Plus analytics and proactive support.

• Journeys: automate and personalize message flows to save time and effort
• Campaigns: interface to create, send and analyze WhatsApp marketing campaigns
• WhatsApp messaging inbox on your desktop to manage chats across teams
• Commerce: send custom carts directly in WhatsApp
• Chat-ins: GDPR compliant opt-in widgets for your website