Charles is a dynamic WhatsApp marketing platform developed in Berlin, designed to empower brands with a robust GDPR-compliant messaging channel. The platform is user-friendly and packed with rich capabilities, particularly through its two main features: Campaigns and Journeys. With Campaigns, businesses can efficiently send outbound marketing messages to consumers while tracking their responses in real-time. Journeys allow for the creation of engaging automated conversational flows, such as interactive product finders and exciting Black Friday competitions, fostering customer interaction. Additionally, Charles offers comprehensive analytics and proactive support, ensuring brands can optimize their outreach strategies. The platform also provides a desktop interface for managing chats across teams, commerce features for sending custom carts, and GDPR-compliant opt-in widgets for websites, making it a comprehensive solution for modern WhatsApp marketing needs.