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charles logo

charles

Develop by Shopify
Free plan available

Engage customers with a loveable WhatsApp channel

Marketing campaigns
Automated journeys
Desktop messaging
Custom carts
Gdpr opt-ins

Built by Shopify

Address

123 Buckingham Palace Road, London, ENG, SW1W 9SH, GB

Website Support Portal Privacy policy Tutorial FAQ Document
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Description

WhatsApp marketing platform helping businesses with retention and innovative customer experiences

charles easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp. It does so by enabling CRM teams to set-up recurring automation flows based on consumer specific events in a personalized manner. It supports them to stay GDPR-compliant and also integrates with select CRM, service and shop systems to leverage data from other channels for their omnichannel strategy.

charles easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp. It does so by enabling CRM teams to set-up recurring automation flows based on consumer specific events in a personalized manner. It supports them to stay GDPR-compliant and also integrates with select CRM, service and shop systems to leverage data from other channels for their omnichannel strategy. more
  • Journeys: Automate and personalize automation flows to save time and effort
  • Campaigns: Create, send and analyze WhatsApp marketing campaigns
  • Commerce: send custom carts directly in WhatsApp

Pros

  • Easy-to-use platform makes it accessible for non-technical users
  • GDPR-compliant ensures legal peace of mind for EU businesses
  • Rich functionality, including Campaigns and Journeys for marketing automation
  • Analytics feature helps track and analyze campaign performance
  • Proactive support available for troubleshooting and assistance
  • Journeys feature enables creation of engaging automated conversational flows
  • Campaigns feature allows sending and tracking of outbound marketing messages
  • WhatsApp messaging inbox on desktop facilitates team collaboration
  • Commerce feature allows sending custom carts directly within WhatsApp
  • GDPR compliant opt-in widgets (Chat-ins) for website integration

Cons

  • Potential dependency on WhatsApp platform, which may introduce limitations
  • May require ongoing management and monitoring to maintain campaign effectiveness
  • Initial setup and learning curve might be challenging for some users
  • Cost factors related to platform usage could be a concern for small businesses
  • Limited to WhatsApp, restricting to users who do not use or prefer other platforms

Top Helpful Reviews

SAEBIS®

Mar 24, 2023  on Shopify

I love this app, it is really easy to use. And it is helping our company to get in touch with our customers via WhatsApp and make more sales.

INTL Four Sigmatic

Mar 01, 2023  on Shopify

Great app! So much better for tracking actual results from WhatsApp campaigns by matching to Shopify discount code data

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