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CausalFunnel DataScience logo

CausalFunnel DataScience

Develop by Shopify

$249-$999

/ Month
Free plan available

Increase Conversion using AI and Data Science

Persona predictors
Intent mapping
Ad spends integration
Utm parameters
Cookie-less technology
Deepid roas metric
Roas tracker
A/b test suite
Seo toolkit

About CausalFunnel DataScience

Launched Feb 02, 2022

Categories

Built by Shopify

Address

Av Altavista Poniente, 272, Zapopan, JAL, 45133, MX

Website Support Portal Privacy policy Tutorial FAQ Document
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Introduction Video

Description

CausalFunnel - The data science platform for your eCommerce store.

1. Use Persona Predictors with Intent Mapping to boost your conversion. * Combine Personas with Ad Spends to acquire new paying customers. 2. Combine Personas with Ad Campaigns' UTM parameters to improve conversion. 3. Use Cookie-less, DeepID technology to know accurately your Return on Ad Spend metric. * Deploy your ad dollars to the best-performing channels/campaigns in real time using our ROAS Tracker + CausalFunnel's A/B Test suite. 4. Use our SEO toolkit to increase site traffic.

1. Use Persona Predictors with Intent Mapping to boost your conversion. * Combine Personas with Ad Spends to acquire new paying customers. 2. Combine Personas with Ad Campaigns' UTM parameters to improve conversion. 3. Use Cookie-less, DeepID technology to know accurately your Return on Ad Spend metric. * Deploy your ad dollars to the best-performing channels/campaigns in real time using our ROAS Tracker + CausalFunnel's A/B Test suite. 4. Use our SEO toolkit to increase site traffic. more
  • High-accuracy intent prediction
  • Automated personalized nudges (offers)
  • Report Visitors Activities

Pros

  • Boosts conversion using Persona Predictors and Intent Mapping
  • Combines Personas with Ad Spends to acquire new customers
  • Improves conversion through UTM parameter integration with ad campaigns
  • Accurately tracks Return on Ad Spend using Cookie-less, DeepID technology
  • Allows real-time deployment of ad dollars to the best-performing channels with ROAS Tracker
  • Provides an A/B Test suite for campaign optimization
  • Includes an SEO toolkit to increase site traffic
  • High-accuracy intent prediction
  • Automated personalized nudges and offers
  • Reports on visitors' activities

Cons

  • Complexity in integrating data from various sources
  • Possible steep learning curve for new users
  • May require significant initial setup and configuration
  • Dependency on accurate Persona data for effective results
  • Reliability of Cookie-less, DeepID technology needs validation
  • Effectiveness of SEO toolkit may vary by industry
  • Potential privacy concerns with deep tracking features

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