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Customer reviews: Amazon MCF and Buy with Prime

Develop by Amazon

Reviews (64)

Overall rating
3.6

What Merchants Think

The "Amazon MCF and Buy with Prime" app receives mixed reviews from merchants. While some praise its ability to offer a smooth Prime-like checkout experience and enhance sales, others express dissatisfaction with technical glitches and subpar customer support. The app's integration ease and the competitive advantage of offering Prime’s fast shipping are commended, but the lack of robust support and technical issues deter many users.

Key Strengths

  • Easy integration with existing platforms like Shopify.
  • Enhanced checkout experience with Prime features.
  • Fast and reliable shipping, providing a competitive edge.
  • Useful for small business owners to enhance sales without additional effort.
  • Helpful support from some parts of the Amazon team during implementation.

Common Concerns

  • Lack of adequate customer and technical support.
  • Technical issues such as display problems and inventory duplication.
  • Challenges with customization and basic functionality like CSS issues.
  • Concerns about Amazon taking more control over customer interaction.
  • Instances of difficulty in managing orders within Shopify post-integration.

Final Thoughts

The "Amazon MCF and Buy with Prime" app holds potential to significantly boost store sales and improve customer experience with its integration of Prime features. Despite its strengths, it is currently undermined by prevalent technical issues and inefficient support, which may hinder its adoption and positive reception among merchants.

JLab

May 02, 2025  on Shopify

The new MCF/BWP has been a huge game changer for product management, customer experience and order conversion rate.

RevGenetics

Apr 28, 2025  on Shopify

These are my thoughts on Amazon's warehousing and shipping plugin for Shopify. I've been using it for about a week or so. I have around 10 products on Amazon, which is fine. However, when people purchase a product on our website, the shipping cost, for a $20 to $40 product, runs about $9. That's pickpack shipping, maybe a bit over $9. Now, here's the big problem besides the fact that low-cost items are really bad to ship through this MCF program. The main issue is that on your own website, you have a variety of products. Sometimes people will buy two of one product, three of another, and four of a fourth. So you might have four different products in the shopping cart. When it's sent to Amazon, instead of picking, packing, and shipping all four in one package, they might ship the four items in four different packages. This costs you four different shipping amounts. Rather than saving on shipping like a normal pickpack shipping warehouse would do, with Amazon you can't save on shipping. They will ship it out, but they will charge you shipping for each product. It's kind of horrible. If a customer orders 10 products, Amazon could split that into four different packages and you'll pay for the four different charges on shipping. Instead of one box with all 10 products, you're now paying four different shipping charges for the one order. It's pretty crazy. If you sell one product on Shopify that's over $40 and have it in Amazon for over $40 too, then you might be okay for one product. But if people buy in bulk from you, you'll be eaten alive by the charges that come with pickpack shipping. If they split up the shipment into two or three shipments, you'll pay for two or three separate shipments. I'm learning that it's not cost-effective if you have lots of products on your website and ask Amazon to ship a bundle of stuff because they'll separate it into different packages and you'll pay way more in shipping than if you did it in-house or had one warehouse where things get shipped from. Amazon is great for selling on Amazon because people like Prime. But it's horrible to use as a warehousing source because of the many multiple packages and fees associated with them that can be generated from a single order on your website. You have to be very careful what you use MCF for. If it's a pricey product over $40 and you only sell that one item, it might be fine. But if you're selling products between $2 to $20 or have lots of products and people typically buy several at once from your website, you won't be happy because Amazon can split those shipments up and you'll face many shipping fee costs eating away your profit. Initially, I thought this would be a life-saving, game-changing tool. But after using it for a week or two, I'm realizing I'm paying way too much in fees for packages sometimes split into multiple shipments. Lastly, there are times when people purchase four different products and Amazon only fulfills one of those products. On Shopify, I still have to manually fulfill the other three. Even if you have inventory in Amazon and there's no configuration in the app or on Amazon to tell them to do all or nothing. If they only have one product in their warehouses and can only ship that one product because Amazon splits up your inventory across different warehouses, they should at least inform you if they can't fulfill the whole order so you can decide whether to cancel or proceed with partial shipment. Shopify and Amazon's warehousing solution is very limited and costly. I don't recommend it if you have lots of products or many products under $20 because the overwhelming shipping charges will eat up any profit. Anyway, I hope Amazon gets this fixed or provides a way to have a solution that makes shipping multiple products through them profitable.

HomeOfficeHaven

Apr 01, 2025  on Shopify

As an office gadget store owner, offering a seamless and reliable checkout experience is key to keeping customers happy. Buy with Prime has been a fantastic addition to our store, allowing shoppers to check out with their Amazon Prime benefits, including fast shipping and easy returns. Since integrating it, we’ve seen an increase in customer trust and conversions!

Stamen

Dec 14, 2024  on Shopify

TOTAL SCAM DO NOT INSTALL! It's a way to steal your customers. Not only do they have no way to add your brand referral code (because why would I pay Amazon a referral fee when I'm using my own website to direct my own traffic- ARE YOU SERIOUS?!?!), customer service won't even let me request the feature. You are better off creating your own link with the brand referral code and adding it to your website, DO NOT LET THEM STEAL YOUR CUSTOMERS WITH THIS APP!

Cameron's Shop

Dec 08, 2024  on Shopify

What a PAIN THE ASS, Yeah, and try getting tech support. I have yet to have had any luck with Amazon's tech support. Amazon is quick to charge money for the privilege of being on their platform, ignoring the fact that you are paying for that privilege. Trying to get support for their easy-to-integrate Buy With Prime (it isn't easy) is a trip through hell. I'm not sure if Amazon is trying to help Shopify store owners or just taking their money and abandoning them. I believe Amazon wants to take our money and leave us to figure out what's happening; why aren't the buttons showing up? Why aren't there blue checkmarks? I say this because their technical support SUCKS. Anyone with any sense should save their money, and not use Amazon.

GlobeTrekker Goods

Sep 21, 2024  on Shopify

It was easy to integrate, and the checkout process runs smoothly. Plus, offering fast and reliable shipping with Prime gives my store an edge, especially when competing with larger retailers. As an entrepreneur managing everything myself, this app has made it so much easier to provide a premium shopping experience without additional effort.

Hero Tools Fitness

Sep 04, 2024  on Shopify

The merchant name appears to customers on the payment invoice as follows (My Store Admin) I have modified it but in vain. Also there are several technical problems. As usual Amazon has devastating technical problems

STIRRI® Aerospace & Defense Grade OEM

Aug 01, 2024  on Shopify

We’ve had a deeply disappointing experience with this app. Despite submitting multiple tickets regarding display issues, the responses have been unsatisfactory. The most recent reply suggested that we are missing some CSS; however, the app fails to show any output, even without CSS. The Amazon Reviews app has some straightforward customization options available; why doesn’t Amazon Prime? After months of trying to resolve these issues, we feel like we’re going in circles with no clear resolution or accountability from the support team. In today’s tech landscape, an app should be plug-and-play. Given Amazon’s vast resources, it’s unacceptable that we have to jump through hoops for something as basic as CSS functionality, which is obviously not the reason the app doesn't print ANY output! We’re left wondering if there are any plans to address these ongoing issues. Overall, this has been a very unsatisfactory experience

TGSF

Jul 17, 2024  on Shopify

Since I started using Buy with Prime, I see more sales coming in to my Shopify store. I like how I can offer Prime-like checkout and shipping experience to my customers as a small business owner. The app is pretty easy to use as well.

LEMONKIND

Mar 15, 2024  on Shopify

PLEASE PLEASE PLEASE NO MATTER WHAT YOU DO DO NOT INSTALL THIS. IT DUPLICATED MY INVENTORY ON SHOPIFY AND EVEN NOW THAT IT IS UNINSTALLED IT IS STILL SHOWING IN MY BACKEND. What is worse is that now that ive unistalled it, it left the amazon inventory behind in a ghost warehouse. Luckily we have about 50 skus... so the cleanup will take time but not ruin us.

Sherpani

Jan 18, 2024  on Shopify

It was easy to set up on our site and works as intended. The Buy with Prime team has also been helpful with questions that came up during implementation. We like that it displays the expected delivery date to shoppers on our product pages. Since its implementation, we've noticed a conversion uplift on our site.

Velaasa

Jan 17, 2024  on Shopify

Once we connected this app and matched products, we were no longer able to create Draft orders in Shopify containing these products even though we had inventory in or non-Amazon location. For this reason we cannot use the app. Amazon support was lacking. The installation call was quick, but no testing was done.

Saffron Road

Dec 06, 2023  on Shopify

Update: First test order arrived and glad to have the option fully live on our site. I cannot stress enough how helpful Amazon support was with this - great team at the Buy with Prime department. Original: Really easy to install and setup because our store already uses Amazon Seller Central for our inventory/fulfillment with Shopify and we have Amazon Pay. Had some technical hiccups but I got support right away and then it was good to go, excited to see the impact the Buy with Prime option will have on conversion - glad the app option is available now because it can get expensive having dev support customize an installation

ValvoMax Oil Drain System

Nov 29, 2023  on Shopify

Establishing trust with customers with an unknown brand is difficult. The reason I like Buy with Prime is that the Prime Badge is instantly recognizable. It puts customers minds at ease knowing that they will receive their items soon. And the return process through Amazon's fulfillment network makes things easy. The Amazon implementation team was very helpful in gettingmy website setup.

PowerTye

Nov 09, 2023  on Shopify

This App is way better than manual installation Amazon first rolled out for Buy with Prime. Integrates well with the store, and is easier to control on a per-item basis. Also nice that we can see Prime activity in the same interface as our normal orders. Well done!

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