Braze

Name: Braze Introduction Video
Uploaded: 2025-04-17T17:15:05Z
Duration: 1 min 33 s
Description: Boost business growth with Braze: engage, personalize, analyze, and optimize effortlessly.

Braze

Develop by Shopify

Free plan available

Boost business growth with Braze: engage, personalize, analyze, and optimize effortlessly.

Personalized experiences

Data integration

Ai-driven engagement

Real-time orchestration

Cross-channel delivery

Commerce insights

About Braze

Launched Feb 23, 2021

Built by Shopify

Address

Industriestrasse 44, Zürich, 8304, CH

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Introduction Video

Description

Create personalized journeys and drive higher conversion, retention, & customer lifetime value

Braze is a leading customer engagement platform that helps brands create lasting customer relationships through compelling, relevant experiences. Braze empowers marketers to unify their data from any source, easily integrate with Shopify, and leverage bi-directional commerce insights for personalized shopping experiences. They can also use real-time orchestration and AI to engage customers at the right moments and deliver tailored experiences across channels and touchpoints from one platform.

Unify, activate, and distribute data from multiple sources
Orchestrate memorable journeys that deliver cohesive & personalized experiences
Deliver consistent, real-time experiences across channels, touchpoints & devices
Turn analytics into momentum with winning strategies for every customer journey
Extend your teams’ impact with AI features that maximize customer engagement

Pros

Enhances customer engagement through relevant and compelling experiences.
Empowers marketers by unifying data from any source.
Supports easy integration with Shopify for seamless e-commerce operations.
Leverages bi-directional commerce insights for personalized shopping experiences.
Utilizes real-time orchestration and AI to engage customers optimally.
Provides a unified platform for tailored experiences across various channels and touchpoints.
Allows for the unification, activation, and distribution of data from multiple sources.
Facilitates the orchestration of memorable and cohesive customer journeys.
Delivers consistent, real-time experiences across channels, touchpoints, and devices.
Turns analytics into actionable strategies that drive customer engagement.
Extends the impact of marketing teams with AI features for maximizing engagement.

Cons

The platform may have a steep learning curve for new users.
Integration with some non-Shopify platforms may require additional technical expertise.
Real-time orchestration features may require robust data infrastructure.
Customization and setup could be time-consuming for businesses with unique needs.
AI features might not fully meet expectations without adequate data input and strategy.