Brandpay UGC Rewards & Loyalty

Develop by Shopify

Free plan available

"Reward customers for Instagram UGC; drive engagement and loyalty."

Gift card redemption

Instagram ugc rewards

Real-time campaign creation

User engagement tracking

Customized reward settings

About Brandpay UGC Rewards & Loyalty

Launched May 08, 2025

Built by Shopify

Address

101 Ave of the Americas, New York, NY, 10013, US

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Description

Encourage repeat customers by enabling redemption of their brandpay UGC rewards at checkout.

Brandpay is a Meta (Instagram) approved platform that enables your business to review and reward your customers when they create content (e.g. Reels, Posts) about you on Instagram, mentioning your business in the caption. Rewards can be per Post, or per like/ impressions they gain on their content, with limits set by you. Rewarded customers can spend their earnings as a gift card during check out at your store, driving repeat customers, advocacy, and user generated marketing for your business.

Create campaigns to reward customers realtime when they create Instagram UGC.
Set guidelines, reward values, limits, frequency, and location based controls.
Market your business globally via the brandpay consumer platform.
Encourage repeat customers, link your brandpay campaign to your Shopify store.
Link customer rewards to gift cards in your store for easy redemption.

Pros

Approved by Meta/Instagram, ensuring compliance with platform standards.
Enables businesses to incentivize customers to create content, increasing brand visibility.
Variety of reward structures, including per post, likes, and impressions.
Allows for customization of guidelines, reward values, and limits.
Encourages repeat customers by linking rewards to store gift cards.
Integrates with Shopify, making it easy to manage and redeem rewards.
Facilitates global marketing via the brandpay consumer platform.

Cons

Requires continuous monitoring and management of user-generated content.
Potential for businesses to set overly complicated reward structures.
Dependency on Instagram's platform, which may impact app functionality due to policy changes.
May require additional resources to handle increased customer interactions and campaign setup.
Over-reliance on customer engagement for effectiveness; not ideal for brands with low social media interaction.

Top Helpful Reviews

Lockwood Premium British Smocks

Oct 14, 2025 on Shopify

Brandpay has one of the easiest setups I’ve ever used and the idea behind it is brilliant. It’s helped us get our customers involved in spreading the word about our products, which has been amazing to see. Super simple to use, and the team are always happy to help if you need anything.

Tap Social Movement

Oct 10, 2025 on Shopify

We are thrilled with Brandpay's easy integration and smooth performance, and are super excited about the platform's potential to help us reach new and wider audiences. Highly recommended!

Caboodle

Oct 09, 2025 on Shopify

Brandpay has been such a smooth experience from the start. The setup was quick, and the platform is really easy to navigate - everything feels clear and intuitive. I also really appreciate how responsive and helpful the team is. They’re always friendly and quick to sort out any questions. Highly recommend!